PPC Expert: How to become one

A PPC expert is responsible for a number of different things such as creating, planning and optimizing pay per click campaigns and ads. Anyone with this area of expertise would usually work at a digital marketing agency, where they might manage campaigns for a number of different clients. However, some PPC experts work for one single brand or they might just work as a freelancer.

Skills you need to come a PPC expert

You need to understand PCC and how it works 

The most important skill you need to become a PPC expert is to have complete knowledge and understand of what PPC is, as well as having a full understanding of the PPC model. You need to know in which ways it can offer benefits to all kinds of businesses. PPC works when advertisers set a bets for however much their willing to pay per click on their ads, the amount of the bit determines how much your ad will be shown compared to other competitors who might be biding. 

Build your copy writing skills

If you become a PPC expert you will find yourself doing a lot of copy writing, as ad copy is an important part of PPC to generate click through rates on your ad. You need to be able to create appealing ad copy to grab peoples attention, which should hopefully result in a higher number of clicks. Not to worry as PPC copywriting is usually done in short-form, you won’t ever find yourself writing paragraphs of copy. With PPC copywriting you need to know how to used keywords effectively, so that your copy become more relevant to your ads and your audience. 

Analytics skills

You need to have a analytical mind. For a campaign to become fully successful sometimes it can require some changing an tweaking before you see your desired results. Therefor, you need to be able to look at and analyse data, to be able to see opportunities to make the right adjustments to create an optimized performance. 

Learn how to use PPC tools 

A PPC expert must know how to navigate their way round and use a wide variety of different tools. This is important so that you can include solutions for keyword research, creating ads, analytics and more. Here are some of the most important tools you will need to know how to use:

  • Google Ads Editor
  • SEM Rush
  • Google Analytics
  • Google Keyword Planner

Keep up to date with the latest PPC trends 

PPC and digital marketing is constantly changing and evolving. To become a PPC expert you need to be able to keep up with all the latest trends, if you fall behind on the trends then you will struggle to remain effective. To stay up to date it is always important to follow reputable digital marketing blogs and brands, as you’ll find a lot of useful resources, where you’ll be able to expand on your PPC career. 


There are so many different skills you need to acquire to become a successful PPC expert. However, if you are a business looking to improve your PPC campaigns, Our Digital Team are experts in optimising these types campaigns. Where we are able to put in place an SEO audit to identify the keywords that are best suited to business to help optimise your ads to their fullest potential. To find out more about our pay per click advertising services, visit out contact page and get in touch with us today.

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