Shopify SEO services are a great way to boost sales and leads. SEO, also known as search engine optimization, involves many processes in order to increase organic traffic to your website. It is also important for improving a website’s ranking and visibility. As Shopify partners, Our Digital Team knows exactly how to get your site seen. Shopify SEO services commonly include four elements.
The four elements include:
- Technical SEO: This involves crawlability, indexability, and ranking ability. These three components are essential to having a visible site.
- Content: Content SEO requires unique, relevant copy based on customer needs. High quality content improves brand reputation, is cost effective and can influence conversations.
- On-page SEO: The process of on page SEO is the practise of optimising your web pages content and is crucial to effective SEO. It requires successful use of relevant keywords, descriptive URLs and page titles as well as an intriguing meta description.
- Off-page SEO: This refers to the actions taken outside of your website to optimise your sites ranking. This is done by improving user perception of your site’s relevance, authority and trustworthiness. Building these factors, in large part, involves link building. Link building can be hard to get right but is crucial to developing strong organic rankings.
How can creating content such as blogs and articles help with SEO?
Creating relevant and engaging content can allow you to target new keywords which you cannot always include on product or service pages. As part of Our Digital Team’s Shopify SEO services, will create a content plan and create content using keywords which we know your audience are or will be searching for. Whenever we create content, we aim to not only improve the SEO of your website, but to also create a relationship with your audience which will result in future sales or leads.
Choosing an SEO company which are reputable:
It is important to consider how reputable a company is when you are looking for Shopify SEO services. Choosing a poor SEO company could lead to website issues further down the line, which could put you back to square one. At Our Digital Team, our team is made up of qualified, award winning SEO experts with over 25 years of digital experience. Our main goals are to increase your conversion rate and making sure your Shopify site is as SEO friendly as it can be.
How we can help:
Firstly, our aim is to make your site rank highly in SERPs by improving your site’s overall health through successful SEO. To do this we complete the necessary research to build an effective strategy for your business. Our research involves collecting and discovering the most valuable keywords to target on your site. Keyword research is vital in reaching your target audience and gaining convertible traffic.
Next, as a results driven team we put great focus into analysing the success of our activities using a number of tools that allow us to track rankings, site traffic, engagement and conversions. The analytical tools we use help in the identification of areas for enhancement which is critical to creating a unique strategy for your business.
From here we can produce a plan of action consisting of SMART objectives that are specific, measurable, attainable, realistic and time bound. Throughout completing the tasks in the action plan we are able to evaluate the effectiveness of each development in our SEO approach and report this back to you.
Finally, here at Our Digital Team we want to use our experience and knowledge to benefit your business in the long term. To do this we can pass on our knowledge to internal teams of your business where they can utilise the tools and develop the skills needed to grow your business by using effective search engine optimisation.
If your website is not achieving the results you need because it has been lost amongst the competition. Let us assist you in enhancing your search engine ranking today. Contact us to receive your FREE 15 minute consultation where we can complete an SEO audit to review your site’s health score. To learn more read our guide to ‘What is WordPress SEO‘.