Email marketing is a form of digital marketing that any ecommerce company should utilise to improve conversion rates. Running effective email marketing campaigns allows you to keep in touch with customers, reach potential customers and update audiences about any upcoming promotions and offers. Most importantly, it is an excellent way to increase sales. In this article we explore the best email marketing for Shopify, including email marketing apps, tricks and tactics and how we can help you implement them successfully.
Best email marketing for Shopify Apps
With so many different apps to choose from it can be hard to identify which one provides the best email marketing for Shopify. Hopefully, with our help, you will be able to identify the best app for your ecommerce business.
The Shopify Email Marketing App
In November 2019, Shopify launched their very own email marketing app which is offered for free with all Shopify plans. Get 10,000 emails free each month and pay $1 for every 1,000 emails you send after that. There are no monthly commitments, and you’ll have access to all the features. For SME’s or start-up, Shopify Email might be all you need. Its easy to use and has a powerful automation tool that integrates seamlessly with Shopify giving it a huge advantage over rival plugins.
- Easy to design and customise emails
- No coding experience required
- Allows you to manage all campaigns in Shopify
- Trackable results
One of the most popular email marketing apps on Shopify is Privy, which has an overall rating of 4.6 from Shopify merchants. Privy syncs with your Shopify revenue data so you can see exactly how your sales and marketing campaigns are doing. You can use Privy analytics to understand customer purchase history and product preferences from your store.
- Customizable, mobile-friendly display
- Coupon code integration
- Automated A/B test
- Real-time reporting
- Autoresponders and reminder emails and texts
- Newsletters, abandoned cart, follow-up emails
- Free trial available
- Growth Plan: $20/m up to 10.000 average page views
- Privy Email: $10/m up to 1000 mailable contacts and $5 per addition
One of the best email marketing for Shopify apps is Omnisend. With a rating of 4.8, it’s clear that Omnisend is well liked by its users. This omnichannel marketing automation platform can be used for growth-focused ecommerce businesses. Omnisend allows you to add several channels to the same automation workflow for seamless communication via email, SMS, web push notifications, and more.
- Welcome emails, confirmation emails, post-purchase emails
- Abandoned cart recovery
- Signup boxes and pop-ups
- Customizable landing pages
- Free Trial: 15.000 monthly emails
- Standard: $16/m 15.000 monthly emails & more features
- Pro: $99/m 15.000 monthly emails, standard features & more
- Enterprise: Custom pricing, unlimited emails, Pro features & more
Mailchimp is an all-in-one marketing platform that specialises in helping you manage and talk to clients, customers and prospects. It combines the integration of beautifully designed email marketing campaigns with healthy contact management practices and powerful data analysis. Mailchimp have established themselves as an easy to use, and trusted email marketing platform.
- dd pop-ups
- Scroll boxes, embedded and top bars
- Discount coupons or free give away emails
- Page-level targeting
- Entry/exit technology (shows when a visitor opens your site or exists)
- Free Trial
- Essential: $14.99/m
- Pro: $24.99/m
Best email marketing for Shopify services
At Our Digital Team, we are official Shopify partners who specialise in all aspects of ecommerce digital marketing including email marketing. We can assist you with the strategy all the way through to the implementation and analysis of your email marketing campaigns. We have worked with a number of Shopify merchants using a combination of marketing tactics to improve their conversions and sales.
If you would like to find out more about how we can help grow your business, do not hesitate to get in touch. Contact us for a free site audit and consultation.