When Email Marketing is conducted effectively it should provide marketers with the highest return on investment from your digital marketing mix. When you reach opted-in audiences who are familiar with your organisation, at the right time, via email, you should see a great response immediately.

Despite the great results, email marketing is often neglected by marketers. Whereas the

How to execute effective email marketing campaigns

An effective email marketing campaign should include a number of key considerations:

Timing:
Frequency:
Content:
Device compatibility:
Measurement: