Email marketing involves reaching out to the right audiences at the right time. It uses email as a tool to promote your business and the products or services it provides. It is an excellent way to connect with customers and drive conversions. When conducted effectively it should provide marketers with the great return on investment. When you reach opted-in audiences who are familiar with your organisation, at the right time via email, you should see a great response immediately.
59% of consumers say that email marketing influences their purchase decisionsHubspot, 2021
Despite the great results, email marketing is often neglected by marketers, or done in a way that your customers may perceive as spam. This is significant as appearing spammy can reduce the trust and authority of your brand. What’s more it could lead to unsubscribes which will make your email marketing audience smaller.
Our Digital Team are digital experts, and know how to use email marketing that respects customers by following a strategically crafted schedule to receive the best results. We are also Shopify and Google partners as a result of demonstrating our expertise and knowledge.
The benefits of our services:
- Email marketing is a great way to drive sales when done effectively
- It can shorten the length of the customers journey to conversion
- Increases conversions by communicating with your customers
- It is a great way to direct quality traffic to your website through call to actions
- Enables you to create personalised content
- Helps you strategically reach your audience at the right time
According to hubspot 99% of consumers check their emails EVERY DAY! This statistic supports why we stress the importance of email marketing and how many opportunities it creates.
How we execute effective email marketing to help you:
Our Digital Team are marketing experts and include all of the components of an effective email marketing campaign every time. This structure should include a number of key considerations:
- Device compatibility
The purpose of this is to optimise the opportunities of reaching your target audience at the best time to acquire a sale. Our team collects and analyses the results of our email marketing campaigns and feeds these back to you, from here we can develop improvements when necessary.
Our Digital Team are effective digital marketers as we have over 25 year of experience in the industry. On top of this, our team is composed of some of the leading digital marketers in the UK who have worked with hundreds of organisations and have built up a consistent track record of excellent results.
We pride ourselves on our ability to adapt our marketing skills and knowledge to meet the requirements of your business. Our award winning, qualified team are here to take your business to the next level. Our Team aims to pass on our knowledge and skills to you and internal teams to benefit your business in the long term.
To skyrocket your business into success- contact us and receive a free consultation where we will discuss your goals and what we can do to help you reach them. Start growing your business today, with Our Digital Team.