The world of SEO (Search Engine Optimization) is ever-evolving and adapting to trends and online changes. For WordPress users, having the most effective SEO plugin can make the world of difference to visibility and rankings. Whilst several SEO plugins are available, the best SEO plugin for WordPress, as it stands, is Yoast SEO.
What is Yoast SEO?
Yoast SEO has earned its reputation as the go-to plugin for optimising WordPress websites for search engines. Yoast is powered by expert developers, testers and SEO consultants. Here are some of the reasons why it is considered to be the best:
- User-Friendly Interface
Yoast SEO offers an intuitive and user-friendly interface that makes it easy for beginners to grasp essential SEO concepts. It provides a simple traffic light system to indicate how well your content is optimised, offering clear guidance on what needs improvement.
- On-Page SEO Optimization
Yoast SEO helps you optimise your content for specific keywords by providing recommendations for keyword placement, content length, meta descriptions, and more. This ensures that your content is well-structured for search engine crawlers and human readers alike.
- Readability Analysis
In addition to SEO, Yoast SEO also assesses the readability of your content. It offers suggestions for improving sentence structure, paragraph length, and overall readability, which can enhance the user experience and keep visitors engaged.
- XML Sitemaps
The plugin generates XML sitemaps automatically, making it easier for search engines like Google to index your site’s pages. It also provides control over which pages are included in the sitemap.
- Social Media Integration
Yoast SEO includes features for optimising your content’s appearance when shared on social media platforms. You can set custom titles, descriptions, and images to make your content more shareable.
- Breadcrumb Navigation
Breadcrumbs are crucial for user navigation and search engines’ understanding of your site’s structure. Yoast SEO offers built-in breadcrumb functionality to improve both user experience and SEO.
- Regular Updates
The Yoast team consistently updates the plugin to stay in sync with the latest SEO trends and algorithm changes, ensuring that your site remains optimised and competitive.
- Premium Features
While the free version of Yoast SEO is robust, the premium version offers even more advanced features, including internal linking suggestions, multiple focus keywords, and enhanced support.
For many WordPress users, Yoast SEO is widely regarded as the best SEO plugin for WordPress due to its user-friendly interface, comprehensive on-page optimization tools, readability analysis, and continuous updates. Whether you’re a beginner or an experienced SEO practitioner, Yoast SEO can help you enhance your website’s SEO performance and improve its visibility in search engine results.
How Our Digital Team can help:
Firstly, our aim is to make your site rank highly in SERPs by improving your site’s overall health through successful SEO. To do this we complete the necessary research to build an effective strategy for your business. Our research involves collecting and discovering the most valuable keywords to target on your site. Keyword research is vital in reaching your target audience and gaining convertible traffic.
Next, as a results driven team we put great focus into analysing the success of our activities using a number of tools that allow us to track rankings, site traffic, engagement and conversions. The analytical tools we use help in the identification of areas for enhancement which is critical to creating a unique strategy for your business.
From here we can produce a plan of action consisting of SMART objectives that are specific, measurable, attainable, realistic and time bound. Throughout completing the tasks in the action plan we are able to evaluate the effectiveness of each development in our SEO approach and report this back to you.
Finally, here at Our Digital Team we want to use our experience and knowledge to benefit your business in the long term. To do this we can pass on our knowledge to internal teams of your business where they can utilise the tools and develop the skills needed to grow your business by using effective search engine optimisation.
Why are we effective at SEO?
Our Digital Team is made up of qualified, award winning SEO experts with over 25 years of digital experience. We are official Google and Shopify partners meaning we know how to increase your pages visibility by ensuring your site is SEO friendly. The most recent example of the effectiveness of Our Digital Team’s SEO services are that we have increased the site visibility of our client SteakLocker.com by 200%.
If your website is not achieving the results you need because it has been lost amongst the competition. Let us assist you in enhancing your search engine ranking today. Contact us to receive your FREE 15 minute consultation where we can complete an SEO audit to review your site’s health score. To learn more read our guide to ‘What is WordPress SEO‘.