Google shopping is an excellent service by Google. It allows consumers to search for and compare products across different retailers who have paid to promote their products. Google shopping management is essential for any ecommerce business wanting to generate sales directly from the ‘shopping’ tab in Google results. It is also a great way to get your products featured prominently on the search engine results page. The results of google shopping are displayed at the top of search engine results as a thumbnail image showing each retailer’s price.
We provide this service to retailers using a variety of ecommerce systems, such as Magento and Shopify. Our team aims to maximise exposure for merchants products and deliver a great return on investment in the Google Merchant Centre.
Google Shopping Management Services:
We handle all aspects of Google Shopping Management, from optimising your product feeds and images to management of your bidding strategy. Our team of digital marketing professionals collaborate to provide a best in class experience to customers:
- Developers ensure that your product feed is up to date. They also add essential variables to the Google Merchant Centre. These variables include sizes, colours, styles, prices, shipping information, stock availability and product numbers. Integrating stock management and EPOS systems means our team can make sure that your feed is updated in line with changing stock levels. This is important to make sure your campaign is always up to date.
- Copy writers and SEO professionals enhance the content within your product feeds. This is to make sure that your product titles and descriptions are optimised for the phrases used by potential customers. By implementing changes to the text, and adding compelling imagery, we aim to maximise exposure when a customer searches for your products.
- Our Google Advertising professionals will implement a bidding strategy that aims to maximise exposure and ensure the campaigns deliver a great return on investment.
- Conversion rate optimisation professionals analyse your website analytics to understand buyer behaviour. My monitoring customer activity on the site they can suggest changes to maximise the conversion rate.
The benefits of our google shopping management:
- Grabs your audiences attention. This is because it clearly displays images of your product. 65% of people will remember a picture of product over text about one.
- Increased site visibility. Google shopping appears in search engine results before any other websites. This means more of the target audience will see your site.
- Higher conversion rates
- Increased return on investment
What makes us effective at google shopping management:
As google partners, Our Digital Team have had to prove dedication to becoming and staying experts on Google’s ad platform. Our team has unmatched expertise and keeps up with industry changes and updates to ensure we provide the best service we can. Our Digital Team is made up of some of the leading digital experts in the UK with 25 years experience. We strive for exceptional results in all of our marketing services, which is what makes us an award winning, qualified team.