Google Shopping Management

Google shopping seed management is essential for any ecommerce business wanting to generate sales direct from the ‘shopping’ tab in Google results, or to get your products featured in prominently on the search engine results page.

We provide this service to retailers using a variety of ecommerce systems, such as Magento and Shopify. Our team aim to maximise exposure for merchants products and deliver the a great return on investment from your investment in Google Merchant Centre.

Google Shopping Management Services

We handle all aspects of Google Shopping Management, from optimising your product feeds and images to management of your bidding strategy. Our team of digital marketing professionals collaborate to provide a best in class experience to customers:

  • Developers ensure that your product feed is up to date and that the essential variables, such as sizes, colours, styles, prices, shipping information, stock availability and product numbers are added to Google Merchant Centre. By integrating with stock management and EPOS systems our team can make sure that your feed is updated in line with changing stock levels to ensure your campaign is always up to date.
  • Copy writers and SEO professionals enhance the content within your product feeds to make sure that your product titles and descriptions are optimised for the phrases used by potential customers.  By implementing changes to the text, and adding compelling imagery, we aim to maximise exposure when a customer searches for your products.
  • Our Google Advertising professionals will implement a bidding strategy that aims to maximise exposure and ensure the campaingns deliver a great return on investment.
  • Conversion rate optimisation professionals analyse your website analytics to understand buyer behaviour. My monitoring customer activity on the site thay can suggest changes to maximise the conversion rate.

To find out more about our Google Shopping Management service, and learn about some of our case studies please contact us.