Our Search Engine Optimisation Services:
Search engine optimisation (SEO) is an essential marketing strategy for any digital business. The purpose of SEO is to increase the quality and quantity of organic traffic to your website. It is a fundamental element of improving your site’s ranking and without effective SEO your site may not even be visible. As official Google and Shopify partners we know exactly how to make your site stand out. Organic search results appear much more trustworthy and credible to searchers. This means that search engine optimised sites receive more clicks than paid ad’s.
The four elements of effective SEO include:
- Technical SEO: This involves crawlability, indexability, and ranking ability. These three components are essential to having a visible site.
- Content: Content SEO requires unique, relevant copy based on customer needs. High quality content improves brand reputation, is cost effective and can influence conversations.
- On-page SEO: The process of on page SEO is the practise of optimising your web pages content and is crucial to effective SEO. It requires successful use of relevant keywords, descriptive URLs and page titles as well as an intriguing meta description.
- Off-page SEO: This refers to the actions taken outside of your website to optimise your sites ranking. This is done by improving user perception of your site’s relevance, authority and trustworthiness. Building these factors, in large part, involves link building. Link building can be hard to get right but is crucial to developing strong organic rankings.
Our services focus on these four key elements to effective SEO. The services we provide include SEO audits to measure and review your site’s health score, keyword research, copywriting, link building, link analysis and conversion optimisation. You can read more about search engine optimisation in our blog .
How can Search Engine Optimisation benefit you?
The benefits of our SEO services are boosted visibility for your site, increased credibility and trustworthiness. Our expert team provides a measurable strategic action plan to drive high quality traffic to your site. We do this by optimising all of your pages and posts and ensuring all technical elements are in line with best practise SEO. One of the most significant advantages of our SEO services are that we can improve your conversion rate.
- Improved website ranking
- Better site visibility
- Increased quality of traffic to site
- More traffic to site
- Higher conversion rates
- Improved return on investment
How we can help:
Firstly, our aim is to make your site rank highly in SERPs by improving your site’s overall health through successful SEO. To do this we complete the necessary research to build an effective strategy for your business. Our research involves collecting and discovering the most valuable keywords to target on your site. Keyword research is vital in reaching your target audience and gaining convertible traffic.
Next, as a results driven team we put great focus into analysing the success of our activities using a number of tools that allow us to track rankings, site traffic, engagement and conversions. The analytical tools we use help in the identification of areas for enhancement which is critical to creating a unique strategy for your business.
From here we can produce a plan of action consisting of SMART objectives that are specific, measurable, attainable, realistic and time bound. Throughout completing the tasks in the action plan we are able to evaluate the effectiveness of each development in our SEO approach and report this back to you.
Finally, here at Our Digital Team we want to use our experience and knowledge to benefit your business in the long term. To do this we can pass on our knowledge to internal teams of your business where they can utilise the tools and develop the skills needed to grow your business by using effective search engine optimisation.
Why are we effective at Search Engine Optimisation?
Our Digital Team is made up of qualified, award winning SEO experts with over 25 years of digital experience. We are official Google and Shopify partners meaning we know how to increase your pages visibility by ensuring your site is SEO friendly. The most recent example of the effectiveness of Our Digital Team’s SEO services are that we have increased the site visibility of our client SteakLocker.com by 200%.
If your website is not achieving the results you need because it has been lost amongst the competition. Let us assist you in enhancing your search engine ranking today. Contact us to receive your FREE 15 minute consultation where we can complete an SEO audit to review your site’s health score. To learn more read our guide to ‘What is WordPress SEO‘.