Social media advertising is a digital marketing method that involves the placement of advertisements on social media platforms. This digital marketing strategy is becoming increasingly popular as social media continues to grow and is crucial in aiding the development of your business.
Our social media advertising services focus on the paid promotion of your business and its products or services. As the name suggests- paid advertising involves initially investing a sum of money which is required to see results. Generally, social media advertising is a short term strategy- which should be integrated with other digital marketing tactics to optimise your site and increase conversions.
Social media advertising approach
An effective social strategy includes a combination of social media marketing tactics to grow conversion rates and ultimately lead to an increased return on investment (ROI). The key differences in the two social media marketing tactics are the way in which we reach the target audience.
The organic content approach involves a consistent process of optimising posts to make them SEO friendly. The purpose of this is to increase the visibility of the post to boost site ranking and drive quality traffic.
On the other hand, paid social media concentrates on reaching new audiences to increase brand awareness and recognition. The two tactics combined together maximise the amount of opportunities to create conversions from the target market.
How our social media advertising services benefit you:
Social media advertising provides you with an opportunity to showcase your products and services. The benefits of using our services are:
- It allows you to target your audience directly.
- An increase of brand awareness and recognition
- Increased conversion rates
- Improved customer loyalty
- Improved search engine ranking
- Increase traffic to your site
- Increase brand authority (critical in acquiring and retaining customers)
How Our Digital Team can help:
Our Digital Team are qualified marketing experts with 25 years experience in the industry. We specialise in producing creative content that engages your target audience and have exceptional technical skills so we can optimise the reach of each social media advert to the fullest.
Initially we can discuss our services and how we could help your business with a free 15 minute consultation. From this point we will design a tailored strategy focused on achieving your goals through actionable steps to create an effective social media advertising campaign.
Our team of social media marketing specialists are experts in content creation. We create unique social media marketing strategies that deliver measurable results. Firstly, we’ll identify who your customers are so we can create a strategy that will best reach them.
Throughout your journey with us we will constantly monitor the effectiveness of your ads. We provide detailed reports on campaign activity to enable our clients to evaluate the most effective elements in their digital marketing mix. From here we can enhance and adjust our advertising and repeat the process. The purpose of this is to keep up with the ever changing digital landscape and meet customers wants and needs. Our Digital Team will help deliver a consistent message across social media platforms that can optimise revenue opportunities.
Finally, what makes Our Digital Team different from other agencies is that we want to help your business grow not just now, but indefinitely. We pride ourselves on our extensive digital marketing and Shopify knowledge and want to share this with you and internal teams so you can continue to benefit from our services in the future.
What makes us effective at social media advertising?
Our Digital Team are experts in digital marketing. We have the essential skills and experience to develop social media advertising campaigns that stand out against competitors. Our team is made up of qualified, award winning marketers with 25 years of digital experience. With our help, the possibilities for your business are endless. The team strives for exceptional results in everything we do. With our help one of our clients: BrasandHoney.com has been able to expand into new markets, including the USA.
To learn more about our social media advertising services, contact us and receive a free 15 minute consultation to discuss your business needs and how we can help.