Free Advertising on Google – How to Target Your Audience For Free

free advertising on google

When you think of the word advertising, you may think of paid methods of advertising. This is not always the case. There are ways of advertising your business and products without spending a lot of money on pay-per-click adverts and Google Shopping. Consumers use Google for just about anything, so making sure your business gains exposure can really help increase traffic and conversions. 

But how can you gain free advertising on Google?

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Etsy SEO: Tips and Tricks

etsy seo

Etsy SEO allows you to improve your listings and your store, which in time will help to boost the visibility of your Etsy search results pages. Search engine optimisation for Etsy works in a similar way to Google. When it comes to Etsy SEO the search engine needs to know what your listing is about this can be done through the use of the title of your listings, description and category. 

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Google Ads Keyword planner: How to target your audience effectively 

google ads keyword planner

What is Google Keyword planner?

If you are not already familiar with it, Google Keyword planner is a free keyword tool which you can use to research and discover new keywords for your website. On Google Keyword planner, you can also see the estimated monthly search volume and how much it would cost to target them.

Although Google keyword planner was created with paid advertising and PPC in mind, it can be an extremely effective tool to use for your SEO strategy. Google Ads Keyword planner can help you identify useful words for blog post topics and help boost search engine rankings.

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Shopify SEO Services

shopify seo services

Shopify SEO services are a great way to boost sales and leads. SEO, also known as search engine optimization, involves many processes in order to increase organic traffic to your website. It is also important for improving a website’s ranking and visibility. As Shopify partners, Our Digital Team knows exactly how to get your site seen. Shopify SEO services commonly include four elements.

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Google Ads Specialist – Get The Most Out of Your Google Campaigns 

google ads specialist

Having successful Google Ads is one of the most important things you can do if you want to reach your target audience and optimise sales. But what is a Google Ads specialist? A Google Ads specialist is someone that is dedicated to planning, setting up and managing Google Ads for businesses. A specialist may singularly offer Google Ads services, or be in an agency which helps with various marketing and website needs. 

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How Do I Do SEO in Shopify?

When growing your business’s e-commerce presence, as with any business, physical or digital; the most important commodity is your ability to reach new customers. For your Shopify, this means utilising SEO to it’s fullest capabilities, generating new customers and allowing your Shopify to cement your place in the e-commerce market.

In this article, we will go through some tips and ideas on how best to improve your Shopify SEO to give your e-commerce presence the best opportunity to shine.

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Moz SEO: A Comprehensive Guide


Search Engine Optimization (SEO) is more crucial than ever in the current digital era. It is essential to optimise your website and its content to rank better in search results given the millions of websites wanting users’ attention on search engines. Moz is one of the most effective SEO tools on the market. This blog post will go over Moz SEO and how it can help improve your website’s search engine rankings. 

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SEO and why it’s important for Shopify

Q: What is SEO, and why is it important for my Shopify store?

A: SEO stands for Search Engine Optimization, which refers to the process of improving the visibility and ranking of your website on search engines such as Google, Bing, and Yahoo. It is crucial for your Shopify store as it helps you attract more organic traffic, increase brand visibility, and boost sales.

Q: How can I optimise my Shopify store for SEO?

A: There are several ways you can optimise your Shopify store for SEO, including:

  • Choosing relevant keywords and incorporating them into your product descriptions, meta titles, and meta descriptions
  • Creating unique and high-quality content, such as blog posts and product descriptions, that provides value to your audience
  • Optimising your images by compressing their file size and adding relevant alt text
  • Ensuring your website has a clean and easy-to-navigate structure, with clear URLs and an organised sitemap
  • Building backlinks to your store from reputable websites to increase your domain authority

Q: Are there any SEO apps or plugins I can use with my Shopify store?

A: Yes, there are several SEO apps and plugins available for Shopify that can help you optimise your store, such as:

  • SEO Manager
  • Plug in SEO
  • Smart SEO
  • SEO Image Optimizer

Q: How can I measure the success of my SEO efforts on Shopify?

A: You can measure the success of your SEO efforts on Shopify by tracking your website traffic, keyword rankings, and conversion rates using tools such as Google Analytics and Google Search Console. These tools can help you identify areas for improvement and track your progress over time.

Q: Do I need to hire an SEO specialist to optimise my Shopify store?

A: While it is not necessary to hire an SEO specialist to optimise your Shopify store, it can be helpful if you do not have experience with SEO or do not have the time to devote to it. An SEO specialist can help you develop a comprehensive strategy, identify keywords and opportunities for improvement, and implement best practices for optimising your store.

Q: How long does it take to see results from SEO in Shopify 

A: The timeline for seeing results from SEO in Shopify can vary depending on a number of factors, including the competitiveness of your target keywords, the quality of your content and backlinks, and how frequently you update your website. In general, it can take several weeks or even months to see significant improvements in your search engine rankings, but consistent effort and optimization can pay off over time.

WordPress SEO: Essential Tips

wordpress seo

One of the most widely used content management systems for building websites and blogs is WordPress. Its popularity is mostly due to its simplicity of use, as well as its adaptability and customization possibilities. To make a website successful, using WordPress alone is not sufficient. You must optimise your website for search engines in order to attract visitors. We’ll go over some crucial WordPress SEO pointers in this article to assist you to raise the visibility and position of your website on search engine results pages (SERPs).

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