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Shopify Blogs: Benefits of maintaining a blog on your Shopify site

shopify-blogs

Shopify blogs are a collection of articles displayed in one place on your website. The content of a blog post might include information on a certain product or service you sell, how to use it, or cover relevant FAQs. A blog should be regularly updated on a weekly or monthly basis to send positive signals to search engines that your website is being kept up to date. The key reason why utilising Shopify blogs is that it is an excellent way to answer the target audience’s search queries. This helps to drive more qualified traffic as well as demonstrating to a consumer that you are an expert in your industry.

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Shopify Alternatives

improve seo shopify

Shopify is one of the most popular ecommerce platforms used by many famous brands such as Heinz, Budweiser and Tesla. The remarkable ecommerce platform offers all elements needed to set up an online store in the most efficient way possible. The platform invites you to build your ecommerce store hassle and stress free with little to no worries. Shopify is extremely hard to beat. However, if you’re looking for Shopify alternatives we have put together a list below.

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Shopify SEO best practises

shopify seo

Search engines like Google use hundreds of factors when it comes to ranking a page on search results. Some examples of ranking factors include page speed, domain authority, user experience, links and SEO. SEO which stands for search engine optimisation is the process of enhancing your site to make it more visible to high quality traffic. Shopify SEO best practises are particular activities that are most likely to improve a site’s website ranking on search engine results. 

  1. Keyword research
  2. Keyword targeting
  3. Compelling content 
  4. Fast site load speed
  5. Links
  6. Monitoring results (Google Search Console)

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Why is content marketing important in Shopify?

Why is content marketing important in Shopify?

Content marketing is a specific type of marketing that involves the creation of material that is shared online. The term is broad however, as content can mean anything from a video to a blog or even a social media post. This leads us to the question, why is content marketing important? Content marketing does not always explicitly promote a brand but the purpose of it is to build an interest amongst the target audience for a particular product or service.

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Shopify Website Examples: Our Top 3 

Our Digital Team are certified Shopify partners with years of experience working with a variety of Shopify stores. We wanted to share our top 3 Shopify website examples so you can see what a successful Shopify store should look like.

Each store is from a completely different industry, one is within the eco friendly paint sector, the next is in the food appliance industry and finally, we have a fashion ecommerce store, that with Shopify have been able to scale their business into new markets including the US.

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Shopify SEO agency

Shopify SEO Agency

A Shopify SEO agency can help your business to rise through the ranks in search engine results, increase your brand visibility and drive traffic to your website. SEO stands for Search Engine Optimisation and is a vital digital marketing tactic for any online business. SEO gives your business the opportunity to appear more prominently in search engine results. 

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Shopify Vs WooCommerce

shopify vs woocommerce

There are so many options available when it comes to setting up and creating an online store. There is the option to build a site from scratch using an ecommerce platform like Shopify or Magento, or you can use a plugin to make an existing site suitable for online sales. An example of this is a WordPress plugin called WooCommerce. In this comparison we are taking a look at Shopify Vs WooCommerce to help you decide which option is best suited to you and your business. 

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Shopify themes: Importance of customisation

shopify-alternatives

With more than 1 million ecommerce businesses currently using Shopify to present their online store, Shopify themes have never been more popular. Some of the most successful brands use Shopify. If you look at the websites of Kylie Cosmetics, Heinz, Lindt and Nescafe you’ll see familiar Shopify features presented in a way that makes the brand unmistakable. It’s the Shopify themes that set each brand apart.

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