A Shopify landing page is a page on your website in which customers land on where they can view your products or services. Landing pages are also known as a lead capture page or destination page and often operate with an intentional aim to convert visitors into clicking the call to action. For example, there may be a form to fill out on the landing page for a call back or a link that takes you to a certain product page. These pages are designed to convert the visitor by encouraging them to acquire further information or assistance which is a great way to capture contact information for remarketing.
A landing page is usually made up of the following:
- Headline & subheading
- A unique selling proposition
- Call to action
- Engaging information
Why is your Shopify landing page important?
A Shopify landing page is important because they can encourage a visitor to convert. This will ultimately lead the reader further on into their buying experience where they are more likely to convert into a paying customer.
Shopify landing pages enhance their buyers’ experience by addressing information that a product page can not do. You can deliver a promotional experience to the reader to help them convert beyond browsing products on a page. This is a great opportunity to build a wider customer database through a cost effective digital marketing strategy.
How to create a Shopify landing page
Shopify landing pages can be created and designed by yourself however it is always a good option to reach out to digital marketing experts such as Our Digital Team for advice or to even plan, create and publish your landing pages for you. A Shopify Partner like Our Digital Team has the knowledge and experience to create an engaging landing page that applies all the essential elements of effective digital marketing, such as search engine optimisation.
There are many landing page templates and page builders available to use but making sure you utilise the right one for your brand is key.
Some of the top 3 Shopify landing page builders
PageFly is a highly popular landing page builder on Shopify with over 100,000 users. PageFly offers a simple yet effective way to build your landing page on Shopify using a drag and drop experience. PayFly consists of many designable templates meaning you don’t need to be an expert designer. There is a free version although you can get a paid version which offers more elements to create a professional digital marketing landing page.
Unbounce is a well-known landing page builder around the world with over 100 tested templates to be used with most if not all conversion aims in mind. This landing page builder is a unique builder that operates like A/B testing. The builder optimises the landing page based on the behaviour of visitors to the site. This is a great opportunity to identify what is working well and what isn’t.
Shogun is a popular and well designed landing page builder that is easy to use yet is extremely effective. Pages can be made easily with a drag and drop technique and with highly effective A/B testing. This ensures your page is optimised highly to influence readers to take on the call to action. Shogun is used by recognised brands nationwide which promotes the benefits of this Shopify landing page builder.
Create an expert Shopify landing page with Our Digital Team
You may not have the time or knowledge to produce an effective landing page. This is why Our Digital Team can help. We will work with you to understand your business, its aims and its audience. From here we can create an effective landing page that will produce better results.
Our Digital Team can create and maintain your Shopify landing pages to ensure they are produced to a high standard. We apply all the best practice elements of SEO to ensure that your landing page is actually visible to your target audience. All too often we see businesses with aesthetically pleasing landing pages that unfortunately don’t receive the traffic they should due to lack of an implemented SEO strategy.