When running an ecommerce store, it’s unlikely you want any added costs of installing site enhancing apps on Shopify. Furthermore, with the vast options of apps available you don’t want to end up paying for an app that is not right for your business. As a result, we’ve compiled a list of the Top 10 best free Shopify apps to use for marketing. This way, if you decide the app is not right for your online Shopify store, you’re not losing out financially.
There’s a free app for almost everything in Shopify, including apps to maximise your search engine optimisation activity, an app to publish your products across different social media channels, an app to generate your sites data analytics and much more. So without further ado, let’s get started.
Best Free Shopify Apps
- Plug-in SEO Optimizer
The SEO Optimizer app is a free app in Shopify that allows you to better your stores organic traffic. This SEO plug-in helps to direct you in ways to optimise your site pages with guidelines and suggestions on ways you can improve. This includes the amount of times to use your keyword on your web pages, the correct amount of words to use in your meta titles and descriptions, as well as knowing if your image alt-tags are correct, the amount of words used on the page is correct and much more.
Overall this app is highly rated and is a popular app within Shopify to help boost your site’s organic search traffic. Despite this, we still recommend using a Shopify Partner and SEO expert like Our Digital Team to complete your activity as they will have the knowledge and experience to give you the best results.
- Shopify Email
Shopify Email is an excellent marketing app for establishing an email list and managing campaigns if you want to advertise your business via email. Shopify Email is an easy to use app that can generate more value by promotion of your ecommerce store. You can explore a range of ready made templates and add your own content for quick and effective marketing emails. In addition, you can import your own contact list into Shopify, create, send and track your campaigns all from the Shopify site. In all, you get 2,500 emails a month which are free of charge.
- Web Push Notifications
Web Push Notifications is an effective yet simple way to entice your audience back to your website. This includes abandoned basket notifications which you can use to your advantage by using remarketing to pull your customers back to complete their checkout.
Another way to use this app is by re-engaging visitors sending notifications every time a new product or blog comes out on your site. This will likely attract the attention of customers and get them back to your online store. In addition, you can notify customers of special offers and promotions, helping to boost traffic and sales.
Promo.com is an excellent free Shopify app if you’re looking for assistance in creating engaging advertising video campaigns for your products. All you have to do is select the type of video you require as well as the product you want to promote and Promo.com will do the rest of the work for you. This app allows you to promote the video on a range of social media channels of your choice such as Facebook, instagram, Youtube and Twitter. It’s a low-cost, high-impact approach to promote and generate traffic to your store.
- Branity Facebook and Instagram Ads
Branity Facebook and Instagram ads allow an easy and efficient way to create social media advertising campaigns. This app includes guidance on how to create an effective social advertising campaign such as remarketing which is a method of reminding your customers of a product they have viewed on your site but have yet purchased. In addition, you may also use dynamic budget allocation to optimise performance depending on campaign ROI and readily access reports to show your sales performance.
Again, although this app is excellent if you have a limited marketing budget, we always recommend using the help of a knowledgeable digital marketer who has experience managing paid advertising campaigns. Our Digital Team has some excellent case studies demonstrating how we have successfully generated leads and sales through effective paid advertising.
BetterReplay offers a free way to record how visitors spend their time on your site. This includes the pages they visited and how long they spend on each page. This is an effective way to try and understand your customers’ experience on your website and can help demonstrate what could be stopping your visitors from converting as a result of their interaction on your site. This is a great opportunity to fix areas of your website that potential customers don’t seem like. This is useful because once these areas are fixed, when the next visitors come along, they will have a higher chance of converting, resulting in less abandoned baskets. This app records up to 5,000 sessions per month which is perfect in helping you to pin down your site’s turn offs.
- Exit Intent Popups
The Exit Intent Popup app is a highly impactful way to convert your customers last minute or alternatively turn them into email subscribers who you can later remarket to. You may use this software to generate unique offers in exchange for people signing up to your email list. This is beneficial in preventing cart abandonment and growing sales with upselling email promotions. Additionally, if a visitor is about to leave your site, you can offer them a discount to entice them into becoming paid customers. Exit popups are fantastic incentives, but make sure you use them wisely and don’t bombard your visitors or undersell your business.
- Fancy FAQ
FAQs are a vital aspect of an online store’s website, since they assist in providing excellent customer service and an enjoyable shopping experience. Customers may access your FAQ’s by clicking on them, which provide quick answers to typical issues like shipping schedules and return policies. In most cases, FAQs will help a visitor to find an answer to a query they have, therefore meeting their needs. This will encourage visitors to shop at your store because they will be confident in your knowledge.
- TikTok Shopify App
TikTok is a fast growing social media platform which much of the population turn to when they are bored and looking to be entertained. This is a great way to build awareness of your brand by capturing the interest of potential consumers. TikTok is well-known for being the #6 app for consumer spending. You can build TikTok video ad campaigns, track your performance, and manage orders with the free TikTok Shopify app.
- Mochi Texting and Live Chat Support
Last but not least is Mochi, a live chat and support app available to download for free in Shopify. Mochi is a great way to chat with customers right away who are in need of a quick-fix solution. You are able to support the visitor in an efficient manner with the right tools to identify how they got to your site, what products they have looked at or what they have currently ordered. This means that you can satisfy your customers quickly with support giving them an overall better user experience. You can also use the automated responses of Mochi which can help a visitor if the questions are easily answered.
Whilst there are many more free Shopify apps to explore, we listed some of the best free Shopify apps available to help get you started. You can utilise each app to suit your online store and help you generate better results. The free apps are great to take advantage of to improve your organic traffic, increase returning customers, create email marketing campaigns and more. We hope this has been beneficial for you and your Shopify store.
Whilst having these free apps to take advantage of may sound fun, it’s a good idea to reach out to a digital marketing expert for advice in order to utilise them correctly. If you need assistance tackling the variety of Shopify apps available, contact us and my leading UK digital marketers will get back to you ASAP.