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How Do I Do SEO in Shopify?

When growing your business’s e-commerce presence, as with any business, physical or digital; the most important commodity is your ability to reach new customers. For your Shopify, this means utilising SEO to it’s fullest capabilities, generating new customers and allowing your Shopify to cement your place in the e-commerce market.

In this article, we will go through some tips and ideas on how best to improve your Shopify SEO to give your e-commerce presence the best opportunity to shine.

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SEO and why it’s important for Shopify

Q: What is SEO, and why is it important for my Shopify store?

A: SEO stands for Search Engine Optimization, which refers to the process of improving the visibility and ranking of your website on search engines such as Google, Bing, and Yahoo. It is crucial for your Shopify store as it helps you attract more organic traffic, increase brand visibility, and boost sales.

Q: How can I optimise my Shopify store for SEO?

A: There are several ways you can optimise your Shopify store for SEO, including:

  • Choosing relevant keywords and incorporating them into your product descriptions, meta titles, and meta descriptions
  • Creating unique and high-quality content, such as blog posts and product descriptions, that provides value to your audience
  • Optimising your images by compressing their file size and adding relevant alt text
  • Ensuring your website has a clean and easy-to-navigate structure, with clear URLs and an organised sitemap
  • Building backlinks to your store from reputable websites to increase your domain authority

Q: Are there any SEO apps or plugins I can use with my Shopify store?

A: Yes, there are several SEO apps and plugins available for Shopify that can help you optimise your store, such as:

  • SEO Manager
  • Plug in SEO
  • Smart SEO
  • SEO Image Optimizer

Q: How can I measure the success of my SEO efforts on Shopify?

A: You can measure the success of your SEO efforts on Shopify by tracking your website traffic, keyword rankings, and conversion rates using tools such as Google Analytics and Google Search Console. These tools can help you identify areas for improvement and track your progress over time.

Q: Do I need to hire an SEO specialist to optimise my Shopify store?

A: While it is not necessary to hire an SEO specialist to optimise your Shopify store, it can be helpful if you do not have experience with SEO or do not have the time to devote to it. An SEO specialist can help you develop a comprehensive strategy, identify keywords and opportunities for improvement, and implement best practices for optimising your store.

Q: How long does it take to see results from SEO in Shopify 

A: The timeline for seeing results from SEO in Shopify can vary depending on a number of factors, including the competitiveness of your target keywords, the quality of your content and backlinks, and how frequently you update your website. In general, it can take several weeks or even months to see significant improvements in your search engine rankings, but consistent effort and optimization can pay off over time.

Shopify Email Marketing: Key Facts You Need To Know

shopify email marketing

In April 2020, Shopify Email debuted an email marketing application. When it was first released, the app and all sends were provided without charge until October 2020. Everything you need to know about Shopify’s new ESP project is covered in this article. We’ve got everything you need to know about Shopify email marketing here for you. 

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What is Shopify?

what-is-shopify
What is Shopify?

Shopify is a subscription based ecommerce platform that allows you to set up an online store. The core Shopify product includes everything an online business needs to get started including: templates, payment processing, marketing tools and more. 

Shopify wanted to make it possible so that any store, no matter how big or small could have access to a platform that allows their business to evolve accordingly. To do this, on top of the core product, Shopify offers merchants upgrades and additional services.

A great element of Shopify is that there are different payment plans available to suit the size and budget of your business. As your business grows, you can upgrade your Shopify subscription accordingly.

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How much Does Shopify Cost?

how much does shopify cost
How much Does Shopify Cost?

Shopify is budget friendly platform that has a variety of payment plans to suit your business and its needs. To answer the question ‘how much does shopify cost’, ultimately it depends on your payment plan.

The three main payment plans are Basic which costs $29 per month, Shopify which costs $79 per month and Advanced which costs $299 per month.

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How to do SEO in Shopify?

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How to do SEO in Shopify?

There are 5 main ways to use SEO in Shopify to enhance your store. So, how to do SEO in Shopify? Well, firstly of all, ensure your site structure follows the 3 click rule which means that all content should be accessible to the user within 3 clicks. Next make sure your content is rich with keywords that consumers are searching for. Thirdly, take time to build external links to help improve the authority of your website. After that make use of schema mark-up, this bit may sound intimidating but is a great way to stand out against competition. Finally, ensure that your title, meta description and URL slug is optimised for SEO.

To read more about how to do SEO, head over to one of our blog posts that that discusses how to improve SEO on shopify.

Is Shopify Safe and Legit?

is Shopify safe and legit?
Is Shopify Safe and Legit?

If you are looking for a commerce platform to host your online store, you will have come across Shopify. But what is Shopify and is Shopify safe and legit? Shopify is an excellent platform and is safe and legit?

Shopify is a publicly traded company and used by some huge brands including the likes of Tesla, Redbull, Kylie Cosmetics and many more. 

Another great thing about Shopify is that it awards those who have demonstrated a commitment to helping Shopify stores to grow with Shopify Partner and Shopify Expert status. Those who have this status are a great choice to go with when looking for assistance in setting up and expanding your online store. 

How much does it cost to run a Shopify store?

How much does it cost to run a Shopify store?
How much does it cost to run a Shopify store?

The pricing on Shopify is versatile as it offers a variety of payment plans to suit all business sizes and budgets. The question is, how much does it cost to run a Shopify store?

Pricing starts at $29 per month for the basic Shopify plan, this payment plan is recommended for new ecommerce businesses with occasional in person sales- if any. The next plan up from that costs $79 per month and is best for growing businesses who sell online or in store. For scaling businesses that require advanced analytics and reports you have the option to subscribe to the advanced Shopify plan which costs $299 per month. For assistance in building and scaling your Shopify store, the Shopify Partner system provides you with ecommerce expertise who can improve your online store.

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Is Shopify good for beginners?

Is Shopify good for beginners
Is Shopify good for beginners?

In short, yes. Shopify is an excellent platform for beginners. This is due to the fact that it is one of the easiest ecommerce builders available and allows anyone with basic digital abilities to create an online store. There are a number of customisable templates available to use which allow you to create a unique, easy to navigate and aesthetically pleasing store. 

The reason why Shopify is so popular amongst ecommerce stores large and small is because of its ease of use and scalability factor. There is no need to worry about building the site architecture or dealing with hosting solutions, if and when you’re ready to scale, you simply purchase a bigger Shopify plan package. 

Shopify also has a Shopify Partner system where Shopify experts can assist you in building and growing your online store.

What are the benefits of Shopify?

what are the benefits of shopify
What are the benefits of Shopify?

Shopify is an excellent ecommerce platform and has a whole host of benefits, let’s find out what makes Shopify so popular:


Quick and easy to set up and use

Customisable

Secure and reliable

24/7 customer support

Compatible on mobile and desktop

Integrated payment processing

POS system

Additional marketing and SEO tools

Abandoned cart recovery service


If you want help with your Shopify store, get in touch with one of our Shopify Partner experts who can help to build, market and grow your online store.