Facebook marketing isn’t something you choose to opt into, if you’re an avid Facebook user then your already using it. Facebook is one of the most used social media platforms in the world, with 2.29 billion active users. Facebook is a primary source for people looking to do research into a brand, as well as most Facebook users check out local businesses’ pages at least once a week. If you’re not sure how to use Facebook and want to get going with Facebook marketing for your business, then do not worry, as we’ve answered all your questions regarding this topic here for you.
Facebook marketing is the use of promotional activities via Facebook, people use Facebook Marketing to promote their own brands or business. The main reasons for people using Facebook marketing are to help grow their online presence, build brand awareness and gain more leads to be able to see more products or services. There are many different tactics that can be used when marketing through Facebook, such as:
– Text content, photos or video content
– Paid content
– Facebook ads
– Facebook group pages
– Giveaways and competitions
– Influencer marketing campaigns
All you need to do is to open your own personal account on Facebook, don’t worry when you create your page it won’t include your own personal information. You then need to open the menu, which can be found on the right-hand side, then click create and page. Then it will ask you for all the important information about the page you’re creating such as the name, category and a little description. Once you have done this then your page is ready to go live, you can edit the page as and when you like it and add more information where you see fit.
Using Facebook Ads right after you’ve just created your new page is not the best time to try out Facebook ads. There isn’t a certain person or certain KPIs that can tell you when is best to start with your ads. However, there are certain things you might want to meet before you do go ahead, such as:
– A good amount of likes on your new page
– Clear marketing goals that you want to achieve
– That you are consistently posting on your page
– A clear creative for each ad
– Meta pixel set-up
– An A/B testing strategy
When you decide to boost a Facebook post, this takes it from a regular post and turns it into an ad. However, some more senior content marketers may warn you about boosting your posts. This is due to the fact that boosting it can cause side effects of success which include conversions and audience growth. If you’re entirely new to Facebook marketing and want to test the waters then you should consider boosting a post, they are also relatively cheap so you don’t have to spend too much. You always have to remember if the ad isn’t accurately targeted then it won’t be effective.
There are so many different types of posts you can create on your Facebook page to use as Facebook marketing tools. The main ones are Text, Photo, Video, Live video, Links, Events and Fundraisers.
Here are Our Digital team we are digital marketing experts. We can help you create unique social media marketing strategies, including Facebook Marketing, with the aim of delivering measurable results. We will always develop a plan of action to utilise all ads and marketing strategies to drive as much traffic as possible. Social media and Facebook marketing are effective ways to create campaigns, that most competitors will already be using. With our help, we can deliver consistent messaging across Facebook and any other socials, as well as to help, create any specific Facebook Marketing ads.