If your ad is not perfectly augmented for search engines, then your ad is useless. This is why optimising PPC to its full potential is important to any campaign strategy. There is a number of different areas to consider when you are optimising PPC, here we have listed some of the different areas you might want to think about.
Optimising PCC Ad strategies
Keyword research
Before you even go ahead with launching your PPC campaign, you need to research what keywords will be most beneficial to your business. Having the most beneficial keywords means that you will be able to bring the most clicks to your ads. Keywords that are purely on their own will most likely mean there is high competition, instead, try specific terms and key phrases.
Make sure you’re targeting the right audience
The beauty of optimising PPC is that you can decide exactly who gets to view your ads, this is one of the things which makes PPC so successful. You can decide who gets to see them based on demographics, Google Ads now makes it even easier, as it now offers more targeting options than before. Here are some of the demographics you might want to take into consideration:
- Age
- Gender
- Geographic location
- Relationship status
- Education level
Create landing pages that are conversion worthy
If you are creating ads for people to click on, then most likely they end up on one of your landing pages. You need to make sure that your landing pages are at a good standard, as this will be a big contributor to whether or not someone decides to make a purchase.
This is one of the most important optimising PPC strategies, as you need to make sure that your landing page is convincing your customers to purchase what you’re trying to sell. They shouldn’t want to leave the page and go elsewhere. Here are some of the most important things you need to include to create a good landing page:
- A clear photo of the product in your ad
- The price of the product
- Information about the product
- A call to action
Test your ad
Making sure your ad copy is up to scratch can make or break a click, you need to make sure when optimising PPC that during the process you test and analyse your copy. A great way of testing your copy is to set up an A/B test, this allows you to be able to test two ads against each other in order to see which one would get more clicks. You can even test more than just ads within A/B as you can also test things such as your landing pages and your call to action.
Optimising PCC Ads with Our Digital Team
Here at Our Digital team we cover per-click advertising. Pay-per-click is essential to help generate traffic, which then boosts the visibility of the site. This is one of the most cost-effective models used within the digital marketing world. If you want to find out more about optimising PPC, you can contact us today to find out more.