Many businesses using WordPress as their website hosting and management system may be curious to learn more about a WordPress blog. In this article we are going to answer some of our most commonly asked questions about having a WordPress blog such as; how to use a blog on WordPress and why it is important.
What is a WordPress blog?
WordPress is an open-source content management system (CMS). It’s a popular tool for individuals without any coding experience who want to build websites and blogs. The software doesn’t cost anything. Anyone can install, use, and modify it for free. This makes it an excellent solution for businesses looking to operate an affordable website. WordPress is a very popular choice due to its versatility meaning you can use it for anything from a simple blog to a portfolio or even an ecommerce store.
Whichever way you decide to utilise WordPress, there is always the option to have a blog page on your website. The blog area of your website can hold an unlimited number of blog posts and is a great way to demonstrate your knowledge within an industry to your audience.
If you are not too experienced when it comes to website building, the thought of having to build and update a blog may seem overwhelming. Fortunately, WordPress makes it relatively easy to understand and simple to add new posts to your blog. The hard part is making a blog post search engine friendly. To do this it is best to acquire the assistance of an SEO agency like Our Digital Team who can complete all of the essential elements of effective SEO. We can also put together a tailor made SEO strategy to make your WordPress blog visible amongst its target audience to drive relevant traffic to your website.
Importance of having a WordPress blog
If your business sells products or services, you may be wondering why you would need a blog. On a positive note, many businesses think this way which leaves a huge gap in the market which you can fill with a WordPress blog. This is because a blog is an excellent way to target keywords and terms that your audience is searching for such as FAQs that relate to your industry product or service. By answering these questions in your blog, firstly you are on your way to being at the front of a consumer’s mind but you also demonstrate your knowledge within your industry which makes you appear more trustworthy.
Benefits of a WordPress blog
- It helps drive traffic to your website
- You can repurpose blog content for social media
- It helps convert traffic into leads
- It drives long-term results
- It drives long-term results
- It helps you share company news
Hopefully this article has given you a better insight into having a blog and the ways in which it can benefit your business. If you would like help setting up your blog or writing relevant content, please do not hesitate to contact us. Our Digital Team are a WordPress Agency Manchester who regularly writes and updates many of our clients blogs to ensure they remain up to date, SEO friendly and visible to users.