When setting up a store on Shopify, it’s easy to feel overwhelmed about how you are going to market your products. Well Shopify email marketing is a great way to reach a large customer base or do B2B marketing. We’ve covered exactly what Shopify email marketing has to offer and how this can help grow your sales.
Shopify has 4 core components for Shopify email marketing:
- Branded emails
Branded Shopify email
Shopify has a branded email editor which you can customise with an easy to use drag and drop editor. This is extremely useful for new business owners who have no knowledge in email marketing or have little design skills.
Shopify makes it easy to create emails that feel tailored but are templates. All with no coding experience you can edit these templates to suit your brand or products. Once sent you can turn on automation which is a very powerful tool to help your business grow.
Automation can be a very powerful tool in email marketing. Shopify offers this tool which can be a huge driver of conversions for your business. Simply choose or build your templates and turn on automation to let Shopify do the work for you.
Once your email marketing campaign has been created and sent out, you can track it all in one dashboard to see how effective it was.This is a great convenience tool to see what tweaks and changes need to be in future to drive better results.
How Shopify email marketing can help you grow your business
In summary, Shopify email campaigns serve 3 primary functions, to nurture leads, create promotions, and engage subscribers.
Email marketing can be a great tool for B2C and B2B sales. It can get your products in front of the right people and can be very effective if done right. However you will need a great website and digital marketing strategy to support your email campaigns. This is where Our Digital Team can do the hard work for you and make a really effective digital strategy with our ‘Shopify sales calendar’ or the Shopify support team. Whatever your needs, we can drive sales and traffic to your Shopify store through a range of digital marketing services that we offer.
We offer a free of charge audit and meeting to walk you through improvements you can make and how we can do this for you if you choose to work with Our Digital Team. Fill in the form below to get in contact and a member of our team will be in touch.