An SEO company can help your online business in a number of ways. If you want your brand to become more visible, rank higher in search results and to drive better quality traffic to your website, you’ve come to the right place. Our Digital Teams are digital experts in all things SEO. Find out how we can assist you.
What is the purpose of SEO?
SEO stands for search engine optimisation. It involves taking the necessary steps to ensure a website’s content is optimised to rank higher on Google. Google’s algorithm for search results is based on more than 200 ranking factors. SEO can help to ‘tick the boxes’ of Google’s ranking factor requirements. The purpose of SEO is to improve the quantity and quality of traffic that visits your website by targeting relevant search terms and becoming more visible in organic search results.
What does an SEO company do?
Every SEO company is different, Our Digital Team will begin by analysing your website and completing an SEO audit. The purpose of this is to identify how your website is currently performing and which areas need improvement. We will also discuss what you want to achieve and who your competitors are. Once the above is established, we are able to put together a strategic, actionable plan to help reach your targets.
SEO company audit
Our SEO audit involves identifying your website’s SEO health score. From here we can see how much improvement your website needs when it comes to SEO. We will also take the time to carefully analyse your website to see which areas work well and where we can make enhancements. We are currently offering a free SEO audit, get in touch to find out more.
Another analysis we do is a competitor analysis. This helps us understand the market better, how they are performing from an SEO perspective and where there are missed opportunities. All of this gives us a good benchmark of what we want to achieve from your business.
We also like to analyse more technical elements of SEO to ensure that the foundations are in working order. Ensuring the basics are working is important in giving your site the best chance of SEO success.
Once we have identified your targets and which areas of your website need search engine optimisation improvements we will be able to put together a list of actions to complete. It’s important to note that SEO is a long term strategy and results do not appear overnight.
Here are some of the essential SEO activities we complete on a weekly or monthly basis.
Keyword research and targeting
As we get started on your SEO campaign, our first step is to complete keyword research. The purpose of this is to identify what your target audience is searching for. From here we will put together a strategic content plan of which keywords we want to target, what the monthly search volume is and the tactic we plan to use i.e blog post or FAQ.
Search optimsied content
Next we will create compelling content, written in a way that is useful to the reader whilst effectively meeting the requirements of a SEO friendly piece of content. This involves targeting keywords and terms within the text, title tags and meta descriptions. We will also complete essential internal linking activities to send signals to Google.
Another activity we do is link building. This task plays a huge role in SEO and works by identifying high quality guest posts from websites with a high domain authority. A link from these sites back to yours highlights to Google that your website is authoritative and trustworthy, thus helping to improve your ranking results.
There are a variety of elements involved in effective SEO and SEO is driven by data insights. It might not be as creative or exciting as other forms of marketing, but it works. Each month we give our clients transparent feedback without the marketing jargon. We explain what we have done, analyse what is working and what is not and plan the next steps for the future. We also share ranking results and improvements.
Do you need an SEO Company?
If all of this sounds like something your business needs, please do not hesitate to get in touch. Our Digital Team can help grow your digital business. Start with our free, no obligation site audit and let’s find out together what your business can do to improve. We are Shopify partners and have worked with a number of Shopify merchants to increase conversions, return on investment and sales.
If you want to learn more about our services check out our services pages.