Instagram Ads: Everything You Need to Know

Instagram has 800 million active users, over the past years, this social media platform has had huge growth. Instagram ads have now been introduced, which are also very similar to Facebook marketing ads. If you can get your ads right then they can become very impactful and powerful. Here you can find out everything you need to know about Instagram ads to become successful.

What are Instagram Ads?

Instagram ads are a method of paying to post sponsored content, with the intention of reaching a larger audience and more targeted audience. These ads are usually found in some sort of image or videos, which will be accompanied by a small amount of text, as Instagram is one of the more visual platforms. They are an effective way to grow brand exposure, and website traffic and to help generate more leads. A whopping 75% of people who use Instagram have said they take action after seeing a post and being inspired.

Are Instagram Ads right for your business?

A lot of this boils down to the demographics of people on Instagram compared to the type of demographic you are targeting. For any businesses trying to market to the older generations, these types of ads most likely would be a waste of time, due to it being a younger demographic using the app. Only 11% of users on Instagram are aged between 50-64. However, just because you have to dismiss these kinds of ads does not mean you should dismiss all other social media platform opportunities. The one great thing about Instagram ads is that it gives you such great control to be able to target specific demographics, allowing you to also only show ads to a direct list of leads who have the same demographics and interests as your intended audience. 

How much do Instagram Ads cost?

There isn’t a set answer to this question. The costs are based on a number of different factors, but not all are revealed by the Instagram platform itself. The cost is based on cost per click and cost per impression, Instagram determines the prices according to its ad auction. 

What are the benefits of using these types of ads?

There are so many different benefits that come from using Instagram Ads, here are the main five:

  • Increases opportunities for your business
  • Helps to build a following 
  • They are easy to create
  • You can showcase your brand to its fullest potential
  • Creates an increase in engagement rates

What are the different types of Instagram Ads?

There are many different formats in which you can find Instagram Ads, these formats include:

  • Image ads
  • Story ads
  • Video ads 
  • Explore ads
  • IGTV ads
  • Shopping ads
  • Reel ads 

Since Instagram has such a wide range of different ad formats, this means that you can choose the best ad type that matches your business. The brilliant thing about the Instagram ad formats is that they all have their own selection of call-to-action options, so you can choose whichever you think suits you best.

Should I manage Instagram ads alone or hire an agency?

You can always try to manage Instagram ads yourself, but at first, this may be difficult if you are not a marketer yourself. This may mean that you do not have expert knowledge of target markets, content creation, planning and ad budgeting. These are things you would be able to teach yourself over time, although hiring a digital marketing agency such as Our Digital Team may save you a lot of time. Here at Our Digital Team, we are experts in social media marketing, pay-per-click advertising and content marketing. Get in touch with us today to find out more about how we can help you with your Ads.

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