Search engine optimization is the lifeblood of any successful marketing campaign. For those who don’t know what SEO is or have little knowledge of it, this article should help you. Search Engine Optimisation is the process of improving your website to drive organic traffic to your site. Making the right changes to your website is key in improving your ranking on search engine results and ultimately boosting your sites visibility to get more qualified traffic. This article will discuss how to improve SEO on Shopify.
After all, with so much competition out there for ecommerce businesses, it is crucial to go the extra mile to stand out against the crowd. Effective SEO will help you to stand out not just to search engines but to potential customers too.
How to improve SEO on Shopify
Improving SEO on shopify may seem like a daunting task, particularly if you have never done it before. Although it can be difficult and we always recommend leaving it to the experts like Our Digital Team for the best results- there are some things you should be aware of.
Tip 1: Site Structure- The 3 click rule
The first element we want to discuss on how to improve SEO on shopify is your site structure. This is a viral aspect of search engine optimisation because it plays the main role in showing Google which pages are the most important. With the correct site structure you can influence which articles rank the highest.
Our top tip to remember for site structure is the 3 click rule. Search engines like Google have over 200 ranking factors that affect its search algorithms. These are what determine where your website ranks on search engine results. In order to increase your site rankings we suggest applying the rule of three. The rule of three means that within your site structure you should try, where possible, to make sure content is available within 3 clicks of landing on your website. Ultimately, keeping your site structure to the 3 click rule means it is easier for search engines to crawl your site but it also improves your user experience.
Tip 2: Keyword rich content
Another tip on how to improve SEO on Shopify is keyword rich content. The best part about this is that anyone can apply it to their website. Identifying which keywords to target can be the tricky part. We recommend using a site like google keyword planner to identify the search volume for terms related to your site. From here you can write content geared towards users with buying intent who are searching for terms specifically related to your website.
It is incredibly important to use the keyword or key term throughout the body of your text but also within the headings, subheadings, URL and alt text of the content on your site. This is in order to make sure that search engines are pointed in the right direction. This is the best way to achieve the maximum results.
Tip 3: Link building
Another content related tip is link building. More tips on how to improve SEO on Shopify is link building. The easiest way to get started with this is to attach internal links to other pages on your site. On the other hand, for really good SEO results we suggest building external links. A great way to do this is to identify guest post opportunities where you have relevant knowledge. From here you can write quality content related to the guest site and include a link back to your site. The purpose of this is to improve your domain authority which should increase your sites ranking.
Tip 4: Schema markup
Our text tip can be tricky for those lacking in technical knowledge. Although intimidating at first it is relatively simple to add schema markup coding into your site. The purpose of schema markup is to make the topic of your website clearer to both search engines and users. Using schema markup is a great way to improve your results at search engine listings but also helps you to stand out against your competitors. Some examples you may notice on search results include star rating, event dates and much more.
For those with limited experience with the more technical elements on how to improve seo on shopify we suggest getting an agency to help. At Our Digital Team we have worked with a range of clients to assist in all aspects of search engine optimisation.
Tip 5: optimised title and meta description
The final tip on how to improve seo on shopify is optimising your title and meta description. This does relate to our first tip regarding keywords as they were to optimise the title and meta is by ensuring they include the keyword or term. Also the meta description should stick to the character count of 60 for ultimate results.
Overview of how to improve seo on shopify
We hope that this article has helped to develop your understanding of how to improve seo on shopify. There are many elements that go into SEO. It is a long term strategy that requires consistent action in order to achieve the best results. Although we have covered the basic main steps there is a lot that goes into effective SEO.
Find out how Our Digital Team, Official Shopify Partner Agency can accelerate your ecommerce store with SEO today.