Google search engine optimisation, also known as Google SEO, is the process of enhancing your website and its pages to appeal to Google’s ranking factors for search engine results.
Google has an excellent reputation for its accurate algorithm- when you want information, have a question or want to buy something, often Google is the first place you go. When a user enters a search query, Google produces results that it thinks match what you’re searching for. Usually, the pages that rank on the first page of search results receive the most clicks because they are the most relevant to the search query.
How to improve a website through Google search engine optimisation
One of the reasons that Google has such an effective algorithm is because it takes over 200 factors into account when ranking a page. The more of these factors that your web page does right, the better your chances are of ranking well in search results. Here are some of the most important ranking factors that Google takes into account:
- Page load speed
- Mobile friendliness
- Domain age
- Domain authority
- Links
- Technical SEO
- Relevance
The difficult part is meeting all of this criteria- that is where the SEO specialists come in. Our Digital Team are experts in Google search engine optimisation and can identify which elements of your website need improvements to achieve the best results. With our help your website can become more visible to your target audience, receive more traffic and increase conversions.
Google search engine optimisation activities
There are a number of elements that go into effective optimisation, you can view our SEO checklist in one of our previous posts. The first thing to do before putting together a strategy is to work out your website’s weak points.
Our Digital Team can do this for you with our FREE site audit where we will identify your site’s SEO health score and analyse your overall SEO performance. There are a number of SEO best practices such as keyword research, keyword targeting, backlink building and more. There are some excellent benefits of completing this SEO activity, such as:
- Increase search visibility
- More qualified site traffic
- Return on investment
- Increased conversion rate
- Leads and sales
Extra google search engine optimisation tips
SEO is a long term strategy that requires commitment to regular optimisation activities in order to achieve the best results. It’s important to remember that the results will take time and effort to show. Unlike paid advertising, SEO is effective because once you stop pumping money into it, the results don’t just come to a halt. In fact, as time goes on, results can actually continue to improve.