SEO is a crucial element of digital marketing for any business looking to find success online. You may or may not have heard of SEO before, the acronym stands for search engine optimisation. As the name suggests, search engine optimisation involves the process of optimising a website for search engines. Put simply, search engines like Google take a number of ranking factors into account when positioning a website page on their search results pages. An SEO specialist could excel your business by improving your website’s performance, allowing it to rank higher on search engines. This is important because it helps your business to become more visible amongst your target audience.
What is an SEO specialist
An SEO specialist is someone who quite literally specialises in SEO. An effective SEO specialist should be equipped with the ability to identify the necessary strategies a business needs to improve its results on search engines. Moreover, an effective search engine optimisation specialised should be to come up with techniques and tactics to increase the traffic to your website through SEO activities. In the long run, this should benefit your business by generating more leads and conversions. This should open new doors for your business allowing you to enter a new chapter of growth and profitability.
Do I need an SEO specialist?
The next question you might be wondering is ‘do I need an SEO specialist’, if you are, here are some things to consider:
- Do you have any SEO knowledge or expertise?
- Do you have the resources to manage an SEO strategy?
- Do you have the time to manage SEO?
SEO is an essential part of online marketing, you might not think you need it, but it’s the best way to remain competitive and be at the forefront of your target market’s mind. It is a long term strategy and you won’t see results overnight. However, once results start to show, often they only improve as time goes on. Unlike paid advertising, SEO activities last the test of time and results do not drop off once your SEO activity stops like it does with paid ads. We recommend using a combination of both methods to achieve the best results, but ultimately which method you invest more money into should be dependent on your business.
Many SEO experts like us will tell you that every business should do SEO activity to be successful in the digital space. So, if you don’t have the means to lead an in-house SEO strategy, partnering with an SEO specialist like Our Digital Team could be the answer for you. We work as an extension of your in-house team to transfer our knowledge and expertise so you could eventually become self-sufficient. However, if you just want to use us as a consultant agency and want us to do the graft, we have an excellent team of in-house experts to do exactly that. Get in touch with us to discuss what we can do for your business with a free discovery call and site audit to get started.
What does an SEO specialist do?
We have covered what an SEO specialist is and why you need one, but you might be wondering what they actually do. There are a number of activities involved in effective SEO which include on-page SEO activity and off-page activity. The reason these activities are necessary is because they are factors that Google’s algorithm takes into account when ranking a page on search engine results pages. Here are some examples of Our Digital Team’s SEO activities:
On page SEO
On page SEO is the practice of optimising your websites pages to target specific keywords. When done effectively, keyword targeting can send signals to Google that highlight what your content is about. This is an excellent way to improve your search visibility and drive more qualified traffic to your website.
Keyword targeting might sound relatively simple, but to be successful there are a number of factors involved. Firstly it is important to do keyword research to identify relevant keywords that have a high search volume- otherwise you could be targeting terms that no one is searching for. Moreover, keyword targeting in content is tricky, there are particular areas within text that should include keywords. Also, it’s absolutely crucial to not go overboard by ‘keyword stuffing’ which could lead to search engines penalising your website for appearing too spammy.
Off page SEO
The other side of SEO is off page activities which basically involve actions that are taken outside of your website to impact your rankings. When done successfully, off-page SEO can have an extremely positive impact on your website’s rankings as a result of improving its authority. Some activities involved in off-page SEO are link building, brand mentions, influencer outreach and forums.
Off-page SEO takes time and research because getting links off the wrong websites can send negative signals to Google. To get the best results, we take the time to do the proper research using effective marketing tools that help us identify pages domain authority and spam score. We only build links from sites that are appealing to search engines.
SEO specialist summary
If all of this sounds like something that would be beneficial to your business, please do not hesitate to get in touch with a member of our specialist team. We have over 20 years experience in the digital marketing space and have worked with a number of clients from all industries such as fashion retailers to sporting bodies and more. Our marketing agency is based in Manchester, but that hasn’t stopped us working with clients all over the world. We are Shopify partners and experts in improving ecommerce websites to improve reach, traffic and sales. Find out how we could help take your business to the next level and arrange your free, no catch consultation now.