Shopify is a great ecommerce platform that comes with a variety of tools and add ons to improve the potential of your business. One example is Shopify email marketing which allows you to connect with your customers. The Shopify email provides all the things you need to get started with an effective email marketing campaign. This includes everything from ready made templates to tracking. The best part is, no experience is needed allowing you to look like an email marketing specialist from the get go.
In this article we are going to be discussing everything you need to know about email marketing. We will also cover the benefits of email marketing, how to use Shopify email and some of the alternative customer relationship management systems (CRM) and email service providers (ESP) available.
What is Shopify Email Marketing?
Firstly, we want to cover what exactly shopify email is and how you can use it for marketing. Put simply. Shopify email is an email marketing app for Shopify. What’s great about Shopify email is that it allows store owners to create and send email campaigns without a third party ESP. Basically the three main elements of the Shopify Email app include creation, running and tracking of email campaigns.
Tips for effective Shopify Email Marketing:
Now that we have established what Shopify email is, we wanted to share some of our top tips to executing an effective Shopify Email Marketing campaign. Although the email app is easy to use, there are some important considerations you need to make to ensure that you deliver your brand identity in the right way.
Shopify is renowned for being customisable and Shopify’s email service is just the same. This means that you should make the most of these customisable templates to convey your brand and come across like a professional. One example of a detail you can edit to convey your brand is to change the button style on the email to match the colour or shape of your brand.
Although focusing on the details and conveying your brand image, the main purpose of email marketing is to drive customers back to your site and to make a sale. This means that it doesn’t really matter how aesthetically appealing the email is, if there is not an effective call to action, customers will simply ignore the email altogether. Here are some tips for effective email marketing:
In every marketing campaign, the aim is to target the right audience, grab their attention and ultimately get them to complete an action. A great way to do this is by grabbing the customers attention by addressing them with their name. However, there is more to a personal email marketing campaign than just including a name. We suggest ensuring that your email campaign is relevant to the consumer, sent at the right time and anticipates the wants and needs of the receiver.
In order to send an effective personalised email marketing campaign, you need to have a strategy in place to collect customer data in the first place. Some great ways to capture consumer details is through newsletter subscription popups and discount codes in return for the user’s details.
Monitor your emails performance
If you are using an email management system like Shopify email or Hubspot, there are some useful features that enable you to monitor the performance of your email campaigns. The great part of this is that you can work out what works well and what doesn’t. The analysis you generate from these results can then be used to effectively integrate A/B testing.
Try A/B testing
Another important element of email marketing is to test important elements within your campaigns. This allows you to constantly enhance and update your campaigns to achieve the best results. There are a variety of elements you can put to the test which include the following:
- Subject line
- Length of the email
- Order of the words
- Calls to action
Include a call to action
A call to action is crucial in encouraging your audience to complete a desired action. The great thing about calls to actions is that when a user scans briefly over your email, one clear CTA button will stand out against the rest of the copy. Be sure to place the CTA in a highly visible place where it makes sense for a user to click. Here are some examples of effective email call to actions:
- Shop now
- Save today
- Did you forget something?
- Get 50% off now
- Get free shipping
- Learn more
- Read more
- Start your free trial
- Start today
- Follow us
- Give us your feedback
- Let us know how we did
Send Cart abandonment emails
Cart abandonment emails are an excellent way to drive qualified traffic right back to your site. There can be a number of reasons why a customer many abandon the cart at checkout, maybe they got distracted, maybe they were waiting until pay day. Whatever the reason, a simple cart abandonment reminder email can push them to convert and make that purchase.
‘69% of online carts are abandoned by users’Source
Statistics show that more than 40% of cart abandonment emails are opened and 21% of them receive click through rates. Half of the recipients who engaged with the content of the cart abandonment email went through with completing the purchase. This demonstrates how cost effective cart abandonment emails really are.
‘45% of cart abandonment emails are clicked onSource
Ensure your emails are compatible for mobile devices as well as desktop
Reports have demonstrated that as mobile phone usage increases, so does the number of emails opened on a mobile device. According to a Litmus analysis over 56% of emails were opened on mobile devices. This figure is expected to increase.
Often, when online shopping, you tend to be doing so whilst sitting on your phone. This means that if a customer is browsing the web via their mobile and receives a relevant email, the chances are even higher that they will be driven to your site. This demonstrates how important it is to ensure mobile compatibility for emails.
What are the benefits of Shopify Email?
Shopify Email Marketing comes with a whole host of benefits. The Shopify platform is well known for its flexibility, customizability and affordability. Similarly to the ecommerce hosting platform, the Shopify email service has similar attributes. It is simple to create an effective campaign at an affordable price. Here are some of the benefits of Shopify Email:
- Your logo, products and store colours are automatically pulled into email templates to save you time
- There are multiple templates available ranging from email templates for product collections, newsletters, sales and more
- You can easily edit and revisit your email templates
- Shopify email campaigns use your domain name which helps to build brand loyalty and avoid spam filters
- You can preview emails to see how they’ll appear in the recipients inbox
- Send and track email from the same place
- Get access to actionable reports including open rates, sales and more
- Start for free and then pay for what you use
How much does Shopify Email Marketing cost?
So far we have discussed our top tips to create effective Shopify email marketing campaigns as well as the benefits of using the Shopify Email system. Now we wanted to discuss the cost, but don’t worry it’s good news. Shopify’s email pricing is super affordable, you can start for free and then pay for what you use. Each month you can send up to 2,500 emails for free. After that you only pay for what you use at the exceptionally low cost of $0.01 per email. The best part is that there are no monthly commitments regardless of your Shopify plan; you have access to Shopify email and all of its features.
The average return on investment for email marketing is $42 for ever $1 spentSource
Alternative Customer relationship management providers:
Overview of Shopify Email Marketing:
Stay connected with your customers with Shopify email marketing. Email marketing is a very effective marketing strategy when used effectively. Combined with other marketing strategies like search engine optimisation, paid search and social media marketing, you are likely to see some results. We hope that this article has given you a deeper insight into the world of email marketing and how you can use it to accelerator your Shopify store.
If you would like to find out more about our Shopify Partner services, which includes email marketing, please do not hesitate to get in touch. We offer a free 15 minute consultation to discuss your Shopify store, your business goals, and what we can do to help you achieve them.