PPC marketing stands for pay-per-click marketing which involves advertisers paying a fee each time one of their ads is clicked. Put simply, the PPC framework means you only pay for the advertising of your ad, if the ad is actually clicked on. This makes it a particularly cost effective marketing method- when done correctly.
One of the most popular types of PPC marketing is search engine paid ads. This allows advertisers to place ads in search engines by bidding for keywords with the aim of appearing at the top of Google results pages.
What are the benefits of PPC marketing?
- Cost effective
- Drives qualified traffic to your website
- Increases sales
- You only pay for clicks
- Products quick results/ instant traffic
- Gives your brand more exposure and visibility
Who should use PPC marketing?
Pay-per-click marketing is useful for all businesses, particularly SMEs as it allows you to set a budget and stand out from the competition. You can manage how much you want to spend on advertising and see instant results.
It’s important to note that if done incorrectly, PPC marketing can become expensive and ineffective. Attention to detail is crucial, as is a good understanding of the importance of keywords and how keyword targeting works. This is something that a digital marketing agency can help with.
How Our Digital Team can help with PPC
PPC marketing might seem pretty simple but once you get into it there are a lot of levels to it that must be completed correctly in order for your campaign to be a success. These factors include things such as the quality score, maximum bid, keywords, ad group, ad text and the landing page.
Our Digital Team specialise in digital marketing and have set up numerous effective PPC marketing campaigns. Our team will ensure the following:
- Your keywords are relevant, popular, and likely to be searched
- You have a high-quality landing page that looks appealing and has a clear message
- The quality score is high as quality scores get more ad clicks at lower costs
To learn more about PPC marketing and how Our Digital Team can help your business, do not hesitate to get in touch.