Increasing website traffic is the process of increasing the number of visitors to a website and therefore gaining more exposure to potential customers. Often, if you aren’t seeing the traffic you want, it may be due to a lack of effective digital marketing, resulting in your site not ranking highly on search engines.
With Our Digital Team’s digital marketing services, you could rise through the rankings in Google, Bing and other search engines. Our team of marketing professionals have in-depth knowledge and expertise in each of the different marketing methods to increase website traffic. A combination of these techniques has contributed to our successful track record of increasing traffic to our clients’ websites.
Increasing website traffic in 10 ways with Our Digital Team
The activity of increasing website traffic aims to increase the number of visitors to a specific website. It includes a range digital marketing activities such as search engine optimisation, email marketing, content creation, social media advertising and more.
Site pages and blogs are ranked by Google depending on their relevance and authority. However, the first thing search engines consider is the usability and crawlability of your website. Some technical faults to look out for include broken links, and slow-loading page. If these technical elements aren’t up to scratch, your rankings will suffer meaning your page is less visible in search engines so you won’t get the traffic you want.
One of the first things we do when taking over any new client’s website is ensure that all of the technical elements of SEO are correct. All of this is to make sure that your site is search engine friendly and desktop and mobile compatible to make sure there is smooth user experience, lower bounce rates and most importantly higher traffic percentages. Once these initial issues are settled we continue to monitor and fix any technical issues to prevent any damage to rankings.
Optimising website speed
We ensure your website has a fast loading speed so visitors don’t get inpatient, click the back button and move onto your competitor. Slow website speed contributes to a bad user experience as well as increasing bounce rate and lowering your site traffic.
We use email marketing in a number of ways in order to increase website traffic. This includes creating engaging email campaigns, such as sending out emails to your subscribers every time you post a new product or blog, or highlighting any offers. It can also be effective in remarketing through abandoned basket reminders. This is an excellent way to encourage users to return to your website, thus increasing site traffic.
Tracking traffic using data analytics
We use accurate data analytics tools to track traffic and identify what works and what doesn’t when it comes to generating more traffic to your site. By measuring data analytics, we can reflect back and conclude what actions we need to take for increasing website traffic for a specific page or product on your site.
We use a mixture of on-site and off-site SEO to direct traffic to your website. On-site SEO involves optimising your website to target keywords that your target audience are searching for. Off-site SEO on the other hand is work completed outside of your website. The aim of off-site SEO is to improve your site’s domain authority as a higher domain authority is a ranking factor considered by search engines, it also works as a way of directing potential customers to your website. SEO is an excellent way to rank highly on organic search engine results when done correctly.
Our Digital Team takes full advantage of all social media channels to generate traffic. This includes relevant and regular content, Facebook and Instagram paid ads and social media marketing. We treat all social platforms as one with your website and not a separate accessory. This helps to link in your site to reach a broader target audience.
Creating relevant content
Creating relevant content to publish on your online store’s blog is an important element of any digital marketing strategy in increasing website traffic. An effective content plan should include weekly blogs that are relevant to your website and what the target audience is searching for. The content needs to be created using best practice SEO in order to achieve high rankings on Google.
The above is only some of the digital marketing techniques we use for increasing website traffic to our client sites. If you want to find out more about how we can help to increase your website traffic, contact us.
What makes us effective at increasing website traffic?
Our Digital Team are digital marketing experts with 26 years + experience in the industry. We are Shopify and Google partners and an award winning team shown to deliver exceptional results. We’ve worked with e-commerce companies all around the world to increase website traffic to their online store using Google and Shopify. We take pride in knowing the most effective ways to optimise your site in order to increase traffic and generate more leads. Our team works with B2B companies to generate more leads and sales through the use of a variety of technologies.
Start increasing website traffic- contact us
To discover more about our services, portfolio, or how we can help your company achieve its digital goals by increasing website traffic, please contact us to set up a free consultation.