Google Shopping services Manchester by Our Digital Team are a great way to grow your online business. Our services can benefit you by increasing leads by improving the visibility of your business and its products. We have compiled a guide that discusses what google shopping is, how to get started, the benefits of using it and finally how to be successful on it.
What is Google Shopping?
Google Shopping is a service by Google that allows consumers to search for and compare products across an array of retailers who have paid to promote their products. The results of google shopping are displayed at the top of search engine results as a thumbnail image showing each retailer’s price.
How to get started?
To get started and reap the benefits of our Google Shopping services, you will need to start using Google shopping as a merchant. To do this, set up an account in the Google Merchant Center (GMC) and create a Google Ads account. From here, we can work with you to define the goals of your business, identify the target audience and the most effective way to reach and then convert them using a well-crafted ad.
Benefits of Google shopping:
There are a range of benefits for you and for your customers. By benefitting the customers, they will see more value from your brand. The best part: it’s free to start listing your products, and flexible to suit your budget. Similarly to Google Ads, you set a daily budget and bid on your ads which increases their visibility to potential customers.
- More cost effective
- Reaches target audience directly
- Increases click-through rate
- Improved conversion rates
- Enhanced customer experience
85.3% of Google’s paid clicks are generated on AdWords and Google ShoppingForbes
Read more about the benefits of our Google Shopping Management services here and how we can help with your Google Shopping.
How do I become successful on Google Shopping?
Our Digital Team are Google and Shopify partners. This gives us access to marketing tools to improve your business. It also means we know the three key steps to follow in creating an effective Google Shopping campaign:
- Optimise the shopping feed
Using the right keywords and visuals- this is important to ensuring the product is visible to search engines and the target audience. Studies show 65% of people are visual learners and will remember a picture of a product over text about one.
- Focus your targeting
Google Ads are a great tool, when targeting Google Shopping ads, it is possible to target new visitors specifically who have displayed similar behaviours during the search process as your existing customers
- Use promotions
Highlighting reduced or special prices is an effective way to draw the attention of searchers from competitors straight to your product post. Common examples of promotions include free shipping, percentage discounts and buy one get one for free / half price offers.
Google Shopping ads in the UK amounts to 82% of retail spendSmartInsights
Get in touch
So, what are you waiting for? Get started today and start listing your products for free, and with our help watch your business skyrocket to the next level with Our Digital Teams Google Shopping services Manchester, the last digital marketing agency you’ll need. Please don’t hesitate to contact us and arrange your FREE 15 minute consultation today