Digital marketing is a crucial part of any online business today. It involves a mixture of actions that work together to drive traffic to your website, increase conversions and improve your sales performance. In this article we will be focussing on the commerce platform Shopify. The reason we are focusing on Shopify is due to its increasing popularity which is a result of its ease of use, flexibility, reliability and scalability. We will be discussing the different digital marketing methods we recommend to improve your Shopify sales.
Shopify is an excellent ecommerce platform, used by over 1.7 million merchants worldwide, including huge brands like Tesla. We love Shopify because it has different plans to suit different budgets and store sizes. You can read more about the variety of Shopify plans available in our previous blog post ‘Shopify Plans- which is best for my store’.