SEO stands for search engine optimisation and is a fundamental part of digital marketing. If you ever have a question or want to buy something, where is the first place you go? In most cases it will be Google. This is because Google has an excellent algorithm which allows it to answer your search query by displaying the most appropriate pages in search results. Pages that appear on the first page of search results are likely to get more clicks than other pages, but this begs the question ‘How do you become more visible in search engine results pages in the first place?’ The answer- SEO marketing.
SEO Company
An SEO company can help your online business in a number of ways. If you want your brand to become more visible, rank higher in search results and to drive better quality traffic to your website, you’ve come to the right place. Our Digital Teams are digital experts in all things SEO. Find out how we can assist you.
What is content marketing in digital marketing?
As the internet continues to evolve, traditional marketing methods are becoming less and less effective. One example of a more effective, digital marketing method is content marketing. But what is content marketing in digital marketing?
Best Ecommerce Platform
There are a number of ecommerce hosting solutions available, each coming with their own advantages and disadvantages. Whether you are starting a brand new business and want to get your platform right from the get go or if you have an existing business and think it’s time for a change it is hard to know where to begin. Ultimately, the best ecommerce platform is reflective of the nature of your business, but this guide should help you work out which ecommerce solution is right for you. Here are some of the most popular ecommerce platforms:
Digital Marketing Tips
Digital marketing is a fundamental aspect of business today. As the western world becomes increasingly digital, using this platform as a marketing tool has never been more important. Put simply, digital marketing is a method of promotion that brands and businesses use to connect with potential customers. There are a number of ways to do this via the internet and digital communication including everything from email and social media to paid advertising and search engine optimisation (SEO). In this article we are going to share our top digital marketing tips.
Shopify SEO best practises
Search engines like Google use hundreds of factors when it comes to ranking a page on search results. Some examples of ranking factors include page speed, domain authority, user experience, links and SEO. SEO which stands for search engine optimisation is the process of enhancing your site to make it more visible to high quality traffic. Shopify SEO best practises are particular activities that are most likely to improve a site’s website ranking on search engine results.
- Keyword research
- Keyword targeting
- Compelling content
- Fast site load speed
- Links
- Monitoring results (Google Search Console)
Why is content marketing important in Shopify?
Content marketing is a specific type of marketing that involves the creation of material that is shared online. The term is broad however, as content can mean anything from a video to a blog or even a social media post. This leads us to the question, why is content marketing important? Content marketing does not always explicitly promote a brand but the purpose of it is to build an interest amongst the target audience for a particular product or service.
Shopify Website Examples: Our Top 3
Our Digital Team is a certified Shopify partner with years of experience working with a variety of Shopify stores. We wanted to share our top 3 Shopify website examples so you can see what a successful Shopify store should look like.
Each store is from a completely different industry, one is within the eco friendly paint sector, the next is in the food appliance industry and finally, we have a fashion ecommerce store, that with Shopify have been able to scale their business into new markets including the US.
Shopify Specialists
Shopify SEO agency specialists can help your business to rise through the ranks in search engine results, increase your brand visibility and drive traffic to your website. SEO stands for Search Engine Optimisation and is a vital digital marketing tactic for any online business. SEO gives your business the opportunity to appear more prominently in search engine results.
Shopify Vs WooCommerce
There are so many options available when it comes to setting up and creating an online store. There is the option to build a site from scratch using an ecommerce platform like Shopify or Magento, or you can use a plugin to make an existing site suitable for online sales. An example of this is a WordPress plugin called WooCommerce. In this comparison we are taking a look at Shopify Vs WooCommerce to help you decide which option is best suited to you and your business.