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Digital Marketing For Legal Firms

digital marketing for legal firms

The legal market is fiercely competitive, and standing out requires more than just basic marketing strategies. In today’s digital world, you need innovative and targeted approaches to capture attention and drive sales.

At Our Digital Team, we understand the legal industry and tailor our digital marketing solutions to meet your specific needs. Our team, certified as Google and Shopify partners, brings over 60 years of combined experience in helping businesses thrive online, providing a strategic blend of creativity and technical expertise that delivers results.

Our digital marketing services are tailored to legal firms of all sizes. Whether you’re a new firm or an established name looking to grow, we have the expertise to help you succeed in this dynamic industry, our strategies are designed to enhance your online presence, increase conversions, and help you connect with clients seeking trusted legal services. Contact us today for a free digital health check.

Case Study Campaign Results

195%

Increase in organic traffic

64.69%

Increase in engagement

196%

Increase in sessions

46,922

Increase in searches

Digital Marketing Services For Legal Firms

  • Search engine optimisation
  • Pay-per-click advertising
  • Display advertising
  • Conversion rate optimisation
  • Social media marketing
  • Social media advertising
  • Email marketing
  • Content marketing
  • Google shopping management
  • Digital transformation
  • Domain names
  • Competitor analysis
  • Keyword strategies
  • Link building
  • Website design
  • Website development

Why Our Digital Team Is #1 For Legal Firms

Google and Shopify partner

As certified Google and Shopify partners, we leverage industry-leading tools and expertise to enhance your online presence. From optimising your website for seamless shopping experiences to running high-performing ad campaigns, our partnership ensures your business benefits from the best in e-commerce and digital marketing solutions.

Tailor-made and results-driven approach

Our Digital Team will focus on each marketing or advertising need that you outline. This means that you can focus on other projects within your business without the burden being on your shoulders.

60 years of combined experience

With over 60 years of combined experience, our team brings unparalleled expertise to the table. We’ve honed our skills across a range of industries, delivering proven strategies and measurable results that help businesses thrive in the ever-evolving digital landscape

Case studies, testimonials and references showcasing our expertise.

Our extensive collection of case studies, glowing testimonials, and trusted references demonstrates our proven track record of delivering exceptional results across diverse industries. If you’d like more information, give us a call, and our team will gladly talk you through our experience and how we can help your business succeed.

Legal Firms: Get a Free Digital Health Check

Case Study: Eclipse Legal Services

Eclipse Legal Services faced major digital challenges, starting with a website that generated no impressions or meaningful traffic after critical location-based content was removed. A low domain rating, lack of optimised pages, and missing analytics tools further impacted visibility. Without a social media presence or a content strategy, audience engagement was minimal, and poor lead quality resulted in a high number of spam inquiries.

Our Digital Team addressed these issues by optimising their website structure, refining content to target high-intent legal keywords, and implementing technical SEO improvements. We developed service pages with clear information and enhanced local SEO to increase visibility for region-specific searches. Off-site SEO efforts, including authoritative backlink building, further strengthened the site’s credibility.

As shown above, the results were significant: a 1149.41% increase in search visibility, 51 keywords ranking in the Top 50, and a 195% growth in organic traffic. User engagement increased by 64.69%, and the website generated 23 valuable leads in the last three months. Eclipse Legal Services now attracts a larger client base while reinforcing its reputation as a trusted provider of process serving and investigative services across the UK.

Our Approach To Digital Marketing For Legal Firms

At Our Digital Team, we specialise in helping legal firms grow their online presence with tailored strategies built on three pillars: Search Engine Optimisation (SEO), Paid Search, and Social Media. These interconnected tactics form the foundation of how we ensure you reach your target audience and convert them into loyal clients.

Search Engine Optimisation

SEO is our bread and butter, and it’s one of the most cost-effective ways to improve your Google rankings without relying on paid advertising. We craft compelling content and website copy tailored to legal services-related searches using in-depth keyword research, ensuring your website resonates with search engines and potential clients.

We also focus on building high-quality backlinks from reputable, industry-relevant sources, boosting your site’s authority and visibility. Additionally, we optimise every aspect of your website, from page speed to mobile usability, so it performs at its best and ranks higher. With our SEO experts, we help legal firms attract more organic traffic and grow their firms sustainably.

Paid Search

Paid Search is an essential tactic for driving very targeted traffic and generating rapid results for your firm. At Our Digital Team, we create strategic, personalised campaigns designed to align with your business objectives and deliver maximum ROI.

We use advanced audience segmentation to target the most relevant individuals – those actively searching for services like yours. Additionally, we leverage remarketing campaigns to re-engage potential clients who previously visited your site but didn’t convert, keeping your firm front of mind.

Our campaigns span multiple platforms, including Google, Facebook, and LinkedIn, ensuring your ads reach the right audience across the digital landscape. We also use eye-catching display ads to boost brand awareness, helping to position your firm as a trusted leader in the legal field. Combining precision targeting with creative strategy, we help you grow your firm and achieve measurable success.

Social Media

Social Media is an excellent platform for connecting with your audience and building lasting relationships. At Our Digital Team, we assist in managing your social media presence to ensure you interact with your audience and bridge the gap between your firm and clients.

To increase your brand visibility and trust with your followers, we frequently share relevant content. Our approach positions you as an authority in your field and encourages client loyalty.

As your social media presence grows, we focus on boosting your follower count with genuine, engaged individuals, broadening your audience and helping your firm gain recognition in the online community.

Why Use Us

Choosing the right digital marketing partner is crucial for your firm’s growth, and at Our Digital Team, we offer unmatched expertise and dedication. With over 60 years of combined digital marketing experience, we bring a wealth of knowledge and a proven track record of success, particularly in the legal sector.

We take a result-driven approach to every campaign, focusing on strategies that provide measurable outcomes. Our transparent, regular meetings ensure you’re always informed about the progress of your campaigns. We take the time to discuss results, refine strategies, and align our goals with your business objectives, so you’re never in the dark about your marketing efforts.

We understand that content creation can be time-consuming, which is why we handle this for you, allowing you to focus on the practicalities of running your firm. From website copy to blog posts, we create engaging, SEO-optimised content that resonates with your audience.