WordPress SEO: Essential Tips

wordpress seo

One of the most widely used content management systems for building websites and blogs is WordPress. Its popularity is mostly due to its simplicity of use, as well as its adaptability and customization possibilities. To make a website successful, using WordPress alone is not sufficient. You must optimise your website for search engines in order to attract visitors. We’ll go over some crucial WordPress SEO pointers in this article to assist you to raise the visibility and position of your website on search engine results pages (SERPs).

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Shopify Email Marketing: Key Facts You Need To Know

shopify email marketing

In April 2020, Shopify Email debuted an email marketing application. When it was first released, the app and all sends were provided without charge until October 2020. Everything you need to know about Shopify’s new ESP project is covered in this article. We’ve got everything you need to know about Shopify email marketing here for you. 

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Facebook Ads Agency

facebook ads agency

Every day more and more businesses are using Facebook ads to promote their products and services, Facebook has been proven to be an effective way to gain customer acquisition. You might now be wondering whether or not you want to hire a Facebook ads agency to handle the whole process for you and what benefits might come with it. Here we delve into Facebook ads agencies and the reasons why you might want to hire one. 

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Instagram Ads: Everything You Need to Know

instagram ads

Instagram has 800 million active users, over the past years, this social media platform has had huge growth. Instagram ads have now been introduced, which are also very similar to Facebook marketing ads. If you can get your ads right then they can become very impactful and powerful. Here you can find out everything you need to know about Instagram ads to become successful.

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SEO Backlinks: Everything You Need To Know

seo backlinks

What are SEO backlinks?

SEO backlinks are links that are found on a site’s page, which then links to a page on another site. Google considers backlinks as good SEO practices, if your page is found with a high number of backlinks, this then allows you to have higher organic rankings. 

Google’s web crawlers look at the links in a defined order, from the most relevant and significant to the least insignificant. Backlinks will always help your site’s Search Engine Optimisation performance, by pulling in your intended crowd. Although, Google has not revealed how it validates backlinks and how legitimate it might think your site is. However, there are many tools available that you can use to give you a good idea of how reliable and legitimate your website might seem. 

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PPC Expert: How to become one

ppc expert

A PPC expert is responsible for a number of different things such as creating, planning and optimizing pay per click campaigns and ads. Anyone with this area of expertise would usually work at a digital marketing agency, where they might manage campaigns for a number of different clients. However, some PPC experts work for one single brand or they might just work as a freelancer.

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Facebook Marketing FAQs

facebook marketing

Facebook marketing isn’t something you choose to opt into, if you’re an avid Facebook user then your already using it. Facebook is one of the most used social media platforms in the world, with 2.29 billion active users. Facebook is a primary source for people looking to do research into a brand, as well as most Facebook users check out local businesses’ pages at least once a week. If you’re not sure how to use Facebook and want to get going with Facebook marketing for your business, then do not worry, as we’ve answered all your questions regarding this topic here for you.

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Optimising PPC Ads

optimising pcc

If your ad is not perfectly augmented for search engines, then your ad is useless. This is why optimising PPC to its full potential is important to any campaign strategy. There is a number of different areas to consider when you are optimising PPC, here we have listed some of the different areas you might want to think about. 

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B2b Social Media Marketing

b2b social media marketing

What is b2b social media marketing?

Business-to-business is referred to as B2B. B2B social media marketing uses social platforms to promote goods and services to potential customers and clients in the business world.  B2C companies’ marketers utilise social media to communicate with customers and sway decisions. But for B2B marketing to be successful, a different strategy is needed. Reaching business owners and decision-makers requires more strategic thinking on the part of B2B marketers. They then foster connections that might result in significant purchase agreements. Every social media platform has a place in B2B marketing. However, a B2B social media strategy would differ from a consumer-focused strategy in terms of content kind and balance.

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PPC Marketing

PPC marketing

PPC marketing stands for pay-per-click marketing which involves advertisers paying a fee each time one of their ads is clicked. Put simply, the PPC framework means you only pay for the advertising of your ad, if the ad is actually clicked on. This makes it a particularly cost effective marketing method- when done correctly. 

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