Content marketing is a specific type of marketing that involves the creation of material that is shared online. The term is broad however, as content can mean anything from a video to a blog or even a social media post. This leads us to the question, why is content marketing important? Content marketing does not always explicitly promote a brand but the purpose of it is to build an interest amongst the target audience for a particular product or service.
Craig Johnson
Shopify Website Examples: Our Top 3
Our Digital Team is a certified Shopify partner with years of experience working with a variety of Shopify stores. We wanted to share our top 3 Shopify website examples so you can see what a successful Shopify store should look like.
Each store is from a completely different industry, one is within the eco friendly paint sector, the next is in the food appliance industry and finally, we have a fashion ecommerce store, that with Shopify have been able to scale their business into new markets including the US.
Shopify Specialists
Shopify SEO agency specialists can help your business to rise through the ranks in search engine results, increase your brand visibility and drive traffic to your website. SEO stands for Search Engine Optimisation and is a vital digital marketing tactic for any online business. SEO gives your business the opportunity to appear more prominently in search engine results.
Shopify Vs WooCommerce
There are so many options available when it comes to setting up and creating an online store. There is the option to build a site from scratch using an ecommerce platform like Shopify or Magento, or you can use a plugin to make an existing site suitable for online sales. An example of this is a WordPress plugin called WooCommerce. In this comparison we are taking a look at Shopify Vs WooCommerce to help you decide which option is best suited to you and your business.
What is Shopify?

Shopify is a subscription based ecommerce platform that allows you to set up an online store. The core Shopify product includes everything an online business needs to get started including: templates, payment processing, marketing tools and more.
Shopify wanted to make it possible so that any store, no matter how big or small could have access to a platform that allows their business to evolve accordingly. To do this, on top of the core product, Shopify offers merchants upgrades and additional services.
A great element of Shopify is that there are different payment plans available to suit the size and budget of your business. As your business grows, you can upgrade your Shopify subscription accordingly.
How much Does Shopify Cost?

Shopify is budget friendly platform that has a variety of payment plans to suit your business and its needs. To answer the question ‘how much does shopify cost’, ultimately it depends on your payment plan.
The three main payment plans are Basic which costs $29 per month, Shopify which costs $79 per month and Advanced which costs $299 per month.
How much does it cost to run a Shopify store?

The pricing on Shopify is versatile as it offers a variety of payment plans to suit all business sizes and budgets. The question is, how much does it cost to run a Shopify store?
Pricing starts at $29 per month for the basic Shopify plan, this payment plan is recommended for new ecommerce businesses with occasional in person sales- if any. The next plan up from that costs $79 per month and is best for growing businesses who sell online or in store. For scaling businesses that require advanced analytics and reports you have the option to subscribe to the advanced Shopify plan which costs $299 per month. For assistance in building and scaling your Shopify store, the Shopify Partner system provides you with ecommerce expertise who can improve your online store.