About Steak Locker
Steak Locker was originally set up as a Kickstarter. The Kickstarter platform allows creators to share new visionary product/service ideas with communities that will come together to fund them. Their Kickstarter campaign allowed them to make their idea a reality.
Steak Locker is a series of Smart Dry Ageing Fridges designed by a team of chefs, engineers, artists and computer scientists. Their dry ageing fridges have made it possible to take aged meat to the next level through their smart system and integrated companion app. This smart design helps to minimise the risks associated with dry ageing.
633%
Increase in ad-generated revenue
1700%
Increase in the return on ad spend
25%
Increase in new users
41.7%
Increase in engaged sessions
Client Case Study
Challenges
Steak Locker required an effective digital marketing strategy that would allow them to remain ahead of the competition. They knew it was time to invest in assistance from the specialists, Our Digital Team after we were recommended to them by another client.
We worked with Steak Locker to improve their Shopify ecommerce B2C experience. As a Shopify Partner, Our Digital Team are experts when it comes to ecommerce marketing. Shopify has allowed Steak Locker to benefit from an advanced content management system and high-quality ecommerce tools. Following extensive research, we got to work on all elements of a search engine optimisation strategy, both internally and externally.
What we did
We partnered with Steak Locker to create a dynamic marketing strategy that would make them more visible in search engine results. To do this we identified what their target audience was searching for, organised a content calendar and got to work uploading content regularly.
Our Digital Team also managed paid ad campaigns in Search and Google Shopping to maximise conversions. As a result of our paid ads activity, we were able to reach a defined audience through specific targeting which assisted in driving qualified traffic to the site which helped to increase sales.
What we achieved
Since implementing our marketing strategy, the brand has seen record-breaking growth.
YOY we have achieved the following results:
- 633% increase in ad-generated revenue
- 1700% increase in return on ad spend
- 25% increase in new users
- Engaged sessions up by 41.7%
Testimonial
“We are over the moon with the results we have seen since working with Our Digital Team. Steak Locker are now at the top of Google’s organic search results for the term ‘dry age fridges’ and a number of other revenue-driving keywords. The team has been extremely easy to work with. They told us what to expect in terms of results and they calmly over delivered. It’s clear they really do care about their clients.”
– Nadia Bruno, Managing Partner, Steak Locker