The time has now come when Shopify stores need to take immediate action to update and utilise Google Analytics 4 in order to keep up with the ever-changing trends of the digital marketing world.
Why do ecommerce stores need Google Analytics 4?
Google Analytics is a powerful tool for assessing your online performance. It enables you to observe how visitors interact with your website and content. These specialised metrics track and measure many parts of the user experience, revealing how visitors view your website and advertisements. Google Analytics 4 is the next generation of web analytics.
On a whole, it’s important to set up Google Analytics to keep track of what’s working well for your website and what’s not. This is so you can adjust your ecommerce website accordingly to keep visitors satisfied and improve your conversion rate. Without Google Analytics 4 you’ll unlikely be able to identify improvements for your site and therefore will be less likely to increase visitor conversion rate. It’s important to have Google Analytics to refine your targets and improvements for each year ahead.
If you already have Google Analytics, it is still crucial that you install and upgrade to Google Analytics 4 and sooner rather than later. On July 1, 2023, standard Universal Analytics properties will stop processing new hits. By setting up GA4 now, it gives you and your marketing team/ agency the chance to collect data so they can make historical comparisons for your website by the time you switch over.
How Our Digital Team can help with Google Analytics 4
Our Digital Team can step in and do the hard work for you. This means we’ll work as an extension of your team to upgrade and maintain Google Analytics 4a cross the whole of your online site. This will ultimately relieve you and your colleges of any stress and pressure of taking on the tasks yourselves. Furthermore, you won’t have to lift a finger as your Google Analytics 4 will be upgraded, set up and ready to go. With this we can also provide a clear digital strategy for your business to grow.
We are expert digital marketers who are able to easily transfer your goals and ecommerce tracking as skilled digital marketers, ensuring everything is set up appropriately for your business.
We’ll also be able to set up and audit data sharing across all of Google’s services, such as:
- Google Analytics 4
- Google Analytics
- Google Ads
- Google Merchant Centre
- Google Search Console
- Google My Business
Why choose Our Digital Team to undertake the responsibility of your Google Analytics 4?
We are a team of UK leading digital marketing experts. We’re Google and Shopify partners meaning we are experts when it comes to utilising Analytics effectively. We work alongside in-house marketing teams to make Shopify websites more effective.
We’re different from any other digital marketing agency. We work with you not for you. We share our digital marketing knowledge with your team and provide Shopify support, instead of keeping it to ourselves. Lastly, we pride ourselves in being the last digital marketing agency you’ll need, as we transfer our skills throughout your organisation.
Fill out the form below to contact us about your online Google Analytics for Shopify or any other digital marketing needs.