SEO stands for search engine optimisation and as the name suggests, involves optimising a page for search engines. It is a crucial marketing activity to make sure your brand is organically visible to your target audience. In order to implement SEO effectively, it is important to meet the criteria of search engine ranking factors.
Digital Transformation
SEO Marketing
SEO stands for search engine optimisation and is a fundamental part of digital marketing. If you ever have a question or want to buy something, where is the first place you go? In most cases it will be Google. This is because Google has an excellent algorithm which allows it to answer your search query by displaying the most appropriate pages in search results. Pages that appear on the first page of search results are likely to get more clicks than other pages, but this begs the question ‘How do you become more visible in search engine results pages in the first place?’ The answer- SEO marketing.
SEO Company
An SEO company can help your online business in a number of ways. If you want your brand to become more visible, rank higher in search results and to drive better quality traffic to your website, you’ve come to the right place. Our Digital Teams are digital experts in all things SEO. Find out how we can assist you.
What is content marketing in digital marketing?
As the internet continues to evolve, traditional marketing methods are becoming less and less effective. One example of a more effective, digital marketing method is content marketing. But what is content marketing in digital marketing?
Best Ecommerce Platform
There are a number of ecommerce hosting solutions available, each coming with their own advantages and disadvantages. Whether you are starting a brand new business and want to get your platform right from the get go or if you have an existing business and think it’s time for a change it is hard to know where to begin. Ultimately, the best ecommerce platform is reflective of the nature of your business, but this guide should help you work out which ecommerce solution is right for you. Here are some of the most popular ecommerce platforms:
Digital Marketing Tips
Digital marketing is a fundamental aspect of business today. As the western world becomes increasingly digital, using this platform as a marketing tool has never been more important. Put simply, digital marketing is a method of promotion that brands and businesses use to connect with potential customers. There are a number of ways to do this via the internet and digital communication including everything from email and social media to paid advertising and search engine optimisation (SEO). In this article we are going to share our top digital marketing tips.
Shopify SEO best practises
Search engines like Google use hundreds of factors when it comes to ranking a page on search results. Some examples of ranking factors include page speed, domain authority, user experience, links and SEO. SEO which stands for search engine optimisation is the process of enhancing your site to make it more visible to high quality traffic. Shopify SEO best practises are particular activities that are most likely to improve a site’s website ranking on search engine results.
- Keyword research
- Keyword targeting
- Compelling content
- Fast site load speed
- Links
- Monitoring results (Google Search Console)
Shopify themes: Importance of customisation
With more than 1 million ecommerce businesses currently using Shopify to present their online store, Shopify themes have never been more popular. Some of the most successful brands use Shopify. If you look at the websites of Kylie Cosmetics, Heinz, Lindt and Nescafe you’ll see familiar Shopify features presented in a way that makes the brand unmistakable. It’s the Shopify themes that set each brand apart.
Black Friday Shopify Checklist : 8 tips for Shopify Stores
Shopify vs BigCommerce
There are a multitude of ecommerce platforms to choose from when setting up an online business or planning on switching to a new software. This includes the likes of Wix, Squarespace, Magento, Shopify and BigCommerce. With so many options available, it can be hard to decide which platform to commit to. In this article