About Eclipse Legal Services
Our Digital Team, a Google Partner, has been successfully working with Eclipse Legal for the last three months. Founded in 2004 by Victoria Young, Eclipse Legal Services is a trusted provider of professional legal services and private investigation solutions based in Manchester, serving clients across the UK.
With expertise spanning from serving papers, individual tracing, surveillance, matrimonial inquiries, RTA investigations, and more, Eclipse offers prompt, reliable, and results-driven services tailored to diverse needs.
Recognising the need to enhance their online presence, Our Digital Team transformed their website to improve usability and boost search rankings.
195%
Increase in organic traffic
64.69%
Increase in engagement
196%
Increase in sessions
46,922
Increase in search impressions
Client Case Study
Challenges
Eclipse Legal Services faced significant issues with its online presence, starting with a website that generated no impressions or meaningful traffic. Previous web development efforts had deleted critical location-related content, leading to a substantial loss of search rankings and visibility.
Other challenges that Eclipse Legal Services faced digitally were:
- Low Domain Rating: The domain rating was initially low, impacting the site’s overall authority and visibility.
- Keywords Not Ranking: Due to a lack of optimised pages, the site was not ranking for key target keywords.
- No Social Media Presence: The absence of social media accounts limited opportunities for audience engagement.
- No Content Strategy: The company lacked a structured content strategy to attract and engage potential customers effectively.
- Spam Inquiries: Received a high volume of inquiries, but only a small portion were valuable, indicating poor lead quality.
- Missing Essential Tools: Critical tools like Google Analytics, Tag Manager, and Google Ads were not set up.
What we did
Our Digital Team implemented a comprehensive digital strategy to revive their online presence. This included optimising all existing web pages to target high-volume keywords and recreating their location service pages to drive targeted traffic.
Essential tools like Google Analytics and Tag Manager were set up to enable data-driven decision-making and track the success of our efforts. Improving their domain rating was another priority, achieved by increasing the number of referring domains and building a stronger backlink profile.
To enhance the quality of inquiries, we addressed the issue of spam leads, focusing instead on attracting and converting valuable prospects. .
What we achieved
All the strategies Our Digital Team implemented laid a strong foundation for long-term digital success. These efforts drove impressive immediate results and positioned the business for sustained growth and continued improvements in search visibility, engagement, and lead generation.
- Increased Search Visibility: Achieved an 1149.41% increase in search visibility since the start of our collaboration.
- Keyword Rankings: Secured 51 keywords in the Top 50, with 5 key terms ranking in the top 3 positions and 2 key terms rankings for #1.
- Local Search Success: Improved the ranking for “Tracing Service Manchester” nationally by 49 positions, currently ranking #2.
- Traffic Growth: Boosted organic traffic by +195%.
- Engagement Metrics: Increased user engagement by 64.69% and sessions by 196%.
- Search Impressions: Achieved 46,922 search impressions compared to zero before the optimisation.
- Lead Generation: Delivered 23 leads in the last three months.