ourdigitalteam Legal services aren’t impulse purchases. People don’t wake up and casually search for a solicitor the way they’d Google “pizza near me” or “best hiking boots”. They’re looking for answers. Reassurance. Expertise. Clarity. Increasingly, they’re doing all of that online, before you even know they exist, making content marketing for lawyers a critical differentiator between … Read more
Potential law firm clients aren’t waiting for referrals or browsing directories. They’re searching Google, interrogating ChatGPT, reading reviews, comparing pages, and often making up their minds before you’ve had the chance to speak with them. If your firm isn’t showing up clearly and consistently across digital channels, you’re not in the running. AI for law … Read more
The average law firm isn’t short of expertise. What they’re short of is attention. Legal buyers aren’t flipping through directories, trusting AI for legal advice or waiting on referrals. They’re scrolling, searching, comparing and often making their minds up before you’ve even spoken to them. Which means the game has changed. Law firm marketing can’t … Read more