Our team of digital professionals includes some of the UK’s most experienced digital marketing practitioners. Due to our hard word we are Shopify and Google partners. We have honed our approach working with leading international brands and build digital teams for our clients. We provide a number of digital marketing services, usually working within our clients offices:
Digital Strategy
A digital strategy is essential for effective digital marketing. Without a solid plan, strategic aims and objectives it’s impossible to evaluate success or prepare your organisation for long term shifts in digital behaviour. All too often organisations conduct short-term, uncoordinated tactical activity without a clear goal in place.
We work with clients to devise a long-term digital strategy. Daily activities are that coordinated with the aim of achieving long term strategic objectives. All elements of digital activity are refined to minimise investment and enable our customers to evaluate their return on investment from digital marketing activity.
Website Design
Our award winning team provides Our website design for organisations looking to engage audiences and achieve a positive return on investment from digital marketing activities. The process starts with a discovery phase where our team analyses competitors and audiences to identify ways that our clients can stand out in crowded marketplaces.
Great website design isn’t simply about aesthetics. We balance the need for great visual impact with ease of use for users. The result is great websites that look good, engage target audiences and achieve business goals across a range of devices. Our portfolio includes examples from a range of industry sectors.
Website Development
We provide website development for ambitious organisations. This includes everything from complex websites that integrate with third party services, e-commerce websites and simple lead generating websites. We handle all aspects of the project, from requirements gathering and defining the project deliverable to testing, training and deployment.
Our website development team primarily use WordPress, Magento and Drupal and have completed thousands of successful projects over the last 20 years. Our portfolio includes examples from a range of industry sectors including tourism, recruitment, leisure and finance.
Content Marketing
The discipline of content marketing is wildly misunderstood and often poorly implemented by organisations of all sizes. Effective content marketing coordinates your website, email marketing, search marketing, social media activity, outreach and PR activity so that an organisations message is communicated to the correct audience, at the right time through the most appropriate channels.
This requires detailed planning and research. By identifying the content themes that are important to your audience and the channels that are most frequently used it is possible to plan activity that will get your message across in high authority media outlets whilst boosting your SEO activity and generating new audiences for your website.
Search Engine Optimisation
Achieving a prominent listing in Google results for the search terms used by your target audiences is arguably the most effective way for an organisation to succeed in the digital space. This attracts customers when they are seeking out your products and services and they are most likely to commit. Search Engine Optimisation (SEO) activity aims to secure high listings in Google..
Our SEO team have been assisting brands achieve prominent listings in search engines for more than 20 years. They’ve achieved high rankings for major finance brands, Premier League football clubs, professional organisations and other sectors.
Email Marketing
Effective email marketing is consistently regarded by marketers as the digital marketing tactic that delivers the best return on investment. It stands to reason that communicating a compelling message to an audience that is familiar with your organisation will yield positive results.
Our team assists clients with their email marketing activity. This includes planning a customer engagement strategy that includes both broadcast messaging (emails to large audience segments) and trigger campaigns (emails to one user that are triggered by specific events). This enables our customers to engage audiences with regular newsletters and react automatically to events such as an abandoned ecommerce basket or wish a customer a happy birthday.
Conversion Rate Optimisation
Getting audiences is only part of the story. Maximising conversions is essential to realise the full value of digital marketing. We provide conversion rate optimisation (CRO) activity that aims to maximise the number of conversions via client websites. This includes increasing sales, leads, phone calls and downloads. The process includes detailed statistical analysis and ongoing testing to constantly improve the conversion rate.
Social Media Marketing
We assist clients with their social media marketing. This includes managing posts, community management and engagement for clients across channels such as Facebook, YouTube, Twitter, Instagram, Snapchat and Google+. We plan the content to be published, author the posts, produce images and video assets for our clients. This is coordinated with PR and SEO activity to ensure that the correct message reaches the most appropriate audience at the right time.
Social Media Advertising
We manage paid for social media advertising campaigns for clients in Facebook, YouTube, Twitter, Instagram, Snapchat and Google+. Our service includes audience segmentation, the production of creative assets, media buying and campaign management. We provide detailed reports on campaign activity to enable our clients to evaluate the most effective elements in their digital marketing mix.
Pay Per Click Advertising
Our team of Google qualified advertising professionals manage pay per click advertising campaigns (PPC) for our clients in both Bing and Google. The aim of our PPC services is to generate more traffic to your site and increase your search engine result rank. PPC is a cost effective method of advertising due to the fact you only pay if someone clicks on your ad.
Display Advertising
We manage display advertising, including re-marketing and programmatic campaigns, for our clients. Display advertising is a great marketing tool when used effectively. It can help to improve engagement, develop brand awareness and increase conversion rates. Our Display Advertising services involve targeting the right audience for your brand, tracking campaigns to monitor success and remarketing to consumers who have already demonstrated an interest in your brands product or service.
Google Shopping Management
We handle all aspects of Google Shopping management campaigns for our clients through Google Merchant Centre. As Google Shopping Partners we have demonstrated our dedication to being experts on Googles Ad platform. Our team collaborates different marketing techniques to provide the best results. Some of our Google Shopping Management services include Search Engine Optimisation, web development and Conversion Rate Optimisation.
Digital Transformation
Our Digital Team of digital experts can transform your business digitally to optimise the results of your business. Having a strong digital presence is crucial in keeping up with customer trends and the competition. Initially we will analyse your current digital channels and from here we can develop a digital strategy.
The benefits of digital transformation include reduced costs, increased profits, better customer experience. enhanced customer insights and increase innovation. We offer end to end tailored support to take away any apprehension regarding the start of your digital transformation.
Domain Names
Our Digital Team are highly experienced in the digital, for 25 years we have helped businesses to secure domain names and other intellectual property within the digital space. Our team can assist with all manor of domain name services such as acquiring a new domain, acquiring existing domains and managing and hosting domain names.
Learn more
To find out more about our unique approach to digital team building and the digital marketing services our Shopify Agency Manchester can provide please contact us.