
About Summit FS
Summit Financial Services specialises in arranging life insurance, mortgage protection, critical illness cover and income protection specifically for climbers, mountaineers and hillwalkers. They have direct connections with specialist insurance underwriters and have worked with the British Mountaineering Council for 25 years to provide cover for their members. In addition, they promote their services to the wider climbing and mountaineering market.
19%
19% increase in new users YOY
34%
Increase in engaged sessions vs. 2023
17%
Increase in total user
100
Keywords in the top 100 SERP results
Client Case Study
Challenges
The financial advice industry is an extremely competitive industry and it is difficult to establish a profile when competing against large national financial services firms. Summit Financial Services faced several challenges including:
- Low Domain Rating
- Low engagement rate
- Lack of returning and new customers
- Poor conversion rate
- Lack of active social media activity
- Poor website experience for visitors
What we did
Our Digital Team redesigned the Summit Financial Services website so that it appeals to Google and search engines. This involved ensuring that the navigation was user friendly, showing the services, articles and contact details.
Our marketing team performed keyword research to identify frequently used service search terms, ensuring the website’s discoverability through SEO (search engine optimization). Throughout our collaboration with Summit Financial Services, we have consistently enhanced and applied SEO strategies to the website, leading to increased search visibility.
What we achieved
- #1 for 6 key terms on Google
- Appearing for 100 organic keywords in the top 100 on Google
- Total users have increased by 17% YOY
- 19% increase in new users YOY
- 34% increase in engaged sessions compared to the same period in 2023
Testimonial
“Our Digital Team has been an invaluable partner in our business strategy. With their expertise, our online presence has reached new heights, achieving top rankings for key search terms and significantly improving our visibility. Their dedication and strategic approach have translated into tangible results, with substantial increases in new users, engaged sessions, and overall traffic. We are thrilled with the outcomes and look forward to continuing this successful collaboration.”
– Summit FS