About Mr Andrew Clarke
Our Digital Team has been working with Mr Andrew Clarke for the last 2 years. Mr Andrew Clarke is a Consultant General, Colorectal and Laparoscopic Surgeon based in Dorset. Mr. Andrew Clarke has also built a national reputation for his specialist interest in pelvic floor disorders and is rightly regarded as a leading expert in the field.
Since Mr. Andrew Clarke is a specialist in his field, he is competing against other local and national surgeons in the UK. There was a demand for a website to not only educate patients but create conversions through the online form.
167%
Increase in organic traffic
230
Keywords in top 50
190%
Increase in sessions YoY
115%
Increase in local users
Client Case Study
Challenges
Mr Andrew Clarke had a very outdated, basic website with a domain rating of 0 before Our Digital Team started working with him. Our website developer created a user-friendly website which not only looked appealing but also served its purpose. It was agreed that having landing pages for ‘Treatments’, ‘Appointments’ and a blogs page would work best to target key search terms. It is important that websites which are in the healthcare industry are not too salesy and offer correct and informative content.
To get to this conclusion, we had a meeting to discuss what Mr Andrew Clarkes’ competitors were doing well, and how their websites were designed.
Other challenges that Mr Andrew Clarke faced digitally were:
- No domain rating
- Being lost among competitors
- No social media presence – missed opportunities with B2B, B2C and networking
- Lack of content
- No remarketing activity
- Not ranking for target keywords
- Minimal referring domains
- No use of paid media – such as PPC ads, social media ads and Google Ads
What we did
Our Digital Team designed Mr Andrew Clarke’s website so that there are technical features that worked with Google. This involved creating a navigation system, inclusive of the treatment offered, appointments, blog and contact page.
Our marketing team conducted keyword research to find out which service search terms were commonly used so that the website was easily found through SEO (search engine optimisation).
What we achieved
During our time working with Mr Andrew Clarke, we have consistently improved and implemented SEO work to the website to improve search visibility, which has resulted in:
- Ranking for 6 featured snippets on Google
- #1 for 9 key terms on Google locally and nationally
- Appearing for 230 organic keywords in the top 50 on Google
Regular posting across social media accounts has led to Mr Andrew Clarke seeing an increase in engagement amongst followers, especially on platforms such as Instagram and LinkedIn. Having a strong social presence is crucial to establish a sense of credibility, and is especially important when the B2C is the primary method of business and enquiries.
Testimonial
‘Our Digital Team has done a great job with my website for the past 2 years. I have been very impressed with the dedication and content produced in aid of beating my competitors. I have definitely seen an increase in enquiries since the launch of the new site and had patients come through finding me on Google search. I have really enjoyed working with ODT and look forward to what is in store.Thank you’
– Mr Andrew Clarke