A social media marketing strategy is a plan of action designed to achieve an overall aim. As social media is a rapidly growing element in the digital space it is important that any online business utilises it to get the best results. Our Digital Team are specialists in digital marketing and can provide you with a tailor made social media marketing strategy that can take your business to the next level.
What is our social media marketing strategy?
Whilst each social media marketing strategy is different based on the company, its target market and its overall aims, the premise remains the same. We utilise social media primarily as a remarketing tactic to drive potential customers back to your website. We also use it to amplify website content and to demonstrate that you are an informative and trustworthy source within your market.
How we create a social media marketing strategy
There a number of crucial steps involved in creating a winning social media marketing strategy, such as:
- Choose goals that align to your business objectives
- Learn about your audience
- Understand your competitors
- Do a social media audit
- Create a content calendar
- Produce compelling content
- Track campaign performance and adjust campaign accordingly
What is social media remarketing?
Remarketing is a method of online advertising which involves reaching out to previous site visitors with either emails or display ads. Social media remarketing involves placing tracking pixels onto your website’s users to monitor their activity and then show them remarketing advertisements based on this information.
Our Digital Team can help you from start to finish, including creating a social media marketing strategy, setting up tracking pixels and the design and implementation of the social remarketing ads.
Statistics show that on average, a remarketing campaign performs nearly 10 times better than a regular display ad campaign. Increases brand revenue and acquires new customers (+33% each), increases website engagement (+16%), and brand awareness lift (+12%).
How Our Digital Team can help with social media marketing strategy
Our Digital Team are experts in all things digital marketing, including social media. The team is made up of qualified, experienced marketeers with more than 20 years of experience in the digital space. We are not a traditional agency, we work alongside our clients with a transparent approach which aims to grow resources within in-house teams. To find out how we can help you create and implement a successful social media marketing strategy, please get in touch.