Social media marketing is a broad term that encompasses any activity on social media platforms that aims to interact with customers to build brands, drive website traffic and increase sales. Social media marketing companies are agencies who specialise in social media marketing.
What do social media marketing companies do?
The main focus of social media marketing agencies is to work with clients to align social media marketing strategies with clear business objectives. After identifying a social media strategy, the company should effectively implement the proposed activity and monitor its effectiveness.
How can social media marketing companies help
Our Digital Team is one of the leading social media marketing companies that can help take your business to the next level. Our approach is to integrate a variety of digital marketing methods which includes search engine optimisation, paid advertising, email marketing and of course social media.
We get to know your business inside and out to develop an understanding of your target market and competitors. This allows us to create an effective social media marketing strategy and implement the campaign successfully.
Benefits of social media marketing
Whilst social media is not our number one method of marketing because other methods are more effective, it is still something worth investing in. Here are some of the benefits of social media marketing:
- Builds brand awareness
- Increases brand recognition
- Helps you gather data on audience
- Positions you as a source of information
- Helps drive traffic to your website
- It is cost effective
- Allows you to retarget and re-engage potential customers
- Improves customer loyalty
Overview of social media marketing companies
When looking for social media marketing companies, green flags to look for include transparency, consistency and good communication. Find out why Our Digital Team is one of the leading social media marketing companies- get in touch with us today to arrange a free site audit and consultation.