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Paid Social Marketing – How To Help Your Business Grow

Paid social marketing is a great way to target your audience across popular social media platforms. Social media is one of the most effective ways to advertise with more and more people using apps daily. Of course, organic social marketing is a way to create a brand presence and image, however algorithm updates can limit your reach.

If you are considering paid social marketing as part of your brand’s social media marketing strategy, there are different tactics used to get the most for your money.

What is paid social marketing?

Paid social marketing is where businesses pay social media platforms such as Facebook, Twitter, LinkedIn, TikTok, YouTube and many more, in order to target new audiences which are most likely to be interested in the product or service. This can be done by boosting already existing posts, or by designing new adverts.

How can paid social marketing be used?

There are a number of reasons why paid social media advertising can be so effective, and it isn’t just to create sales. Paid social ads can be used to:

  • Raise brand awareness
  • Gain new followers
  • Promote offers
  • Promote new products/ services/ events
  • Generate leads
  • Drive conversions

Paid vs Organic Social marketing?

As with anything, there are positives and negatives to each marketing tactic. Paid and organic social media marketing can work together in harmony to attract and retain customers. So, what are each tactics good for?


Paid marketing can reach a larger audience and target a businesses ideal customer. This is effective because it will often lead to a sale or generate a lead. Due to reaching a larger audience, paid ads can result in gaining new followers and promote quality content.


Using an organic marketing strategy can create a more trustworthy relationship with customers. It shows that there is actual human communication with the brand and consumer. Regular organic social activity offers the opportunity for a business to show how they are different from competitors, resulting in customers converting. Organic marketing is effective, however takes longer than paid social marketing.

Paid Social Marketing Beginners Tips

If you are wanting to start creating paid social posts to advertise for your business, you will want to remember key components to avoid wasting money and losing out on customers. Once you have set up one campaign, you will be able to see what is working, or what is not working so well and then you can make changes to the ads.

It is important to remember for each paid social ad:

  • Make sure to define your objective
  • Define your target audience (age, location, interests, gender, competitors)
  • Analyze organic posts (this will show you which posts already work best for your business)
  • Make your ads responsive for mobile users
  • Set a budget for your social ads (how much you want to spend a day and for how long)

If you need help with your marketing strategy, and would like to effectively target your audience, using a dedicated marketing agency will help you gain conversions and leads.

How Our Digital Team can help:

Our Digital Team are qualified marketing experts with 25 years experience in the industry. We specialise in producing creative content that engages your target audience and have exceptional technical skills so we can optimise the reach of each social media advert to the fullest.

Initially we can discuss our services and how we could help your business with a free 15 minute consultation. From this point we will design a tailored strategy focused on achieving your goals through actionable steps to create an effective social media advertising campaign.

Our team of social media marketing specialists are experts in content creation. We create unique social media marketing strategies that deliver measurable results. Firstly, we’ll identify who your customers are so we can create a strategy that will best reach them.

What makes us effective at social media advertising?

Our Digital Team are experts in digital marketing. We have the essential skills and experience to develop social media advertising campaigns that stand out against competitors. Our team is made up of qualified, award winning marketers with 25 years of digital experience. With our help, the possibilities for your business are endless. The team strives for exceptional results in everything we do. With our help one of our clients: BrasandHoney.com has been able to expand into new markets, including the USA.

Contact us:

To learn more about our social media advertising services, contact us and receive a free 15 minute consultation to discuss your business needs and how we can help.

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