Google Shopping Management

Online shopping is something that we all do, and Google is something that we all use. That is what makes Google Shopping such an excellent service to utilise. The shopping feature allows consumers to search and compare products across a vast number of different retailers. Google shopping management is a necessity for any Ecommerce business wanting to generate sales directly from the ‘Shopping’ feature in Google results. It is also a great way to get your products featured prominently on the search engine results page. Google Shopping listings are displayed at the top of search engine results as a thumbnail image showing each retailer’s price, star rating and other benefits such as free delivery.

We provide Google shopping services to retailers using a variety of Ecommerce systems, such as Magento and Shopify. Our team aims to maximise exposure for merchants products and deliver a great return on investment in the Google Merchant Centre.

Google Shopping Management Services:

Our Digital Team handle all aspects of Google Shopping Management, from optimising your product feeds and images to the management of your bidding strategy. Our team of digital marketing professionals collaborate to provide a best in class experience to customers:

  • Developers ensure that your product feed is up to date. They also add essential variables to the Google Merchant Centre. These variables include sizes, colours, styles, prices, shipping information, stock availability and product numbers. Integrating stock management and EPOS systems means our team can make sure that your feed is updated in line with changing stock levels. This is important to make sure your campaign is always up to date.
  • Copy writers and SEO professionals enhance the content within your product feeds. This is to make sure that your product titles and descriptions are optimised for the phrases used by potential customers.  By implementing changes to the text, and adding compelling imagery, we aim to maximise exposure when a customer searches for your products.
  • Our Google Advertising professionals will implement a bidding strategy that aims to maximise exposure and ensure the campaigns deliver a great return on investment.
  • Conversion rate optimisation professionals analyse your website analytics to understand buyer behaviour. My monitoring customer activity on the site they can suggest changes to maximise the conversion rate.

The benefits of our Google Shopping Management: 

  • Grabs your audiences attention. This is because it clearly displays images of your product. Statistics show that 65% of people will remember a picture of product over text about one. 
  • Increased site visibility. Google shopping appears in search engine results before any other websites. This means more of the target audience will see your site.
  • Higher conversion rates
  • Increased return on investment
  • Access to data – Here you can see how many clicks and interactions you get from ads for specific products. This data can improve your campaigns and determine your most popular products.

What makes us effective at Google shopping management:

As Google partners, Our Digital Team have had to prove dedication to becoming and staying experts on Google’s Ad platform. Our team has unmatched expertise and keeps up with industry changes and updates to ensure we provide the best service we can. The team is made up of some of the leading digital experts in the UK with 25 years experience. We strive for exceptional results in all of our marketing services, which is what makes us an award winning, qualified team.

Contact Us

Don’t hesitate to arrange your free google shopping management consultation. To find out more about our Google Shopping Management service, and learn about some of our case studies please contact us.