Shopify is an excellent ecommerce platform. It is used by some of the biggest retailers and brands on the market. We have created the ultimate list of the best Shopify stores to give you some inspiration for your own store.
Currently, more than one million businesses use Shopify in over 175 countries across the globe. Included in the one million businesses who use Shopify are members of the Fortune 500. The term ‘fortune 500’ refers to a list of the 500 largest companies in the US and is widely considered a label of prestigiousness. This article aims to give you an insight into the best Shopify stores, why they are so successful and what you can learn from them.
First on our list of the best shopify stores is Gymshark. Founded by Ben Francis when he was just 19 years old created in his garage in the UK. Now, Gymshark has grown to become one of the leading fitness apparel brands. Initially Gymshark started on Magento but recently migrated to Shopify Plus after a Black Friday failure. According to Ben, Magento cost the brand hundreds of thousands of dollars to build and maintain yet crashed on one of the biggest days of the year for any retailer. The site was down for 8 hours and cost Gymshark around £100,000. With Shopify, Gymshark have been able re-platform and upscale their brand on Shopify plus. This has allowed them to focus on their passion, experimenting with innovative new products and fitness gear. Here is why we think it’s so successful:
- Clear call to action (CTA)
- Explains who they are and what they do
- Easy to navigate site
- Aesthetically pleasing with a simple design
We love gymsharks Shopify store because of its sleek, sophisticated and easy to navigate site. It has clear menu headings to identify what you’re looking for. It includes a call to action of ‘shop women’s’ and ‘shop men’s’ to point you in the right direction from the get go. Shopify provides its users with some great store templates that are customisable to make them unique and built with the users experience in mind.
Next on our ultimate list of the best Shopify Stores is SkinnyDip London. Their first phone case launched in 2011 and since then they have been on a rollercoaster ride to success. After realising the demand for the limited phone cases , Skinny Dip London was born. Since it was founded the brand has grown to sell a variety of additional products, including clothing.
Here is why we think that Skinnydip is one of the Best Shopify Stores:
- Fun design that matches the brand image
- Clear call to action ‘Shop Now’
- Pop up discount code of 10% off creating an incentive to sign up
- Easy to navigate menu
- Running banner of offers such as free delivery and student discount
We think the pop up discount code is a great approach, this not only encourages customers to buy something, but also creates an incentive for the target audience to join their mailing list. This gives Skinnydip the opportunity to retarget potential customers readily. You can see how Skinnydip uses Shopify’s features to make highly visible calls to actions.
Call to actions are an effective way to increase conversions for your business. Skinnydip is a great example to learn from as their calls to actions aim to increase email sign ups and encourage people to shop with them. Other examples of how call to actions can improve conversions are; more leads on certain webpages or increase social media following.
Another famous brand who has successfully used the Shopify platform is Kylie Cosmetics. When the makeup line launched and exploded, it was only available on one platform- Shopify. Kylie didn’t wholesale her products or offer them at a physical store, instead you had to buy it exactly from the source. The store has over 20K visits daily and the brand is looked up to by beauty retailers and makeup gurus alike. The Shopify platform provides a useful platform whereby it reflects the brand personality with its customisable interface.
Some great things we can learn from Kylie Cosmetics and why it made our list of best Shopify stores is because:
- The latest collections are always featured on the homepage
- Clear CTA on homepage
- Products are easily accessible via the menu
- Free shipping banner to encourage sales
- Easy to navigate site
- Aesthetically pleasing and reflects brand personality
- Clear imagery to highlight what products are
We can learn alot about Kylie Cosmetics and it’s clear to see why it has been such a success. The site is simple, unique and perfect for the brand. What’s more is there is a clear call to action of ‘shop now’ which is a great way to get users to remain on your site.
Bras and Honey
Bras and Honey is a multinational fashion retailer specialising in lingerie. The reason why they made the list of the best Shopify stores is because with the assistance of the Shopify platform and Our Digital Team, they were able to expand into new markets. The site clearly demonstrates who they are, what they sell (lingerie) and includes some effective calls to actions. Here’s why we think this Shopify store is so successful:
- Effective CTAs such as ‘shop now’ and ‘sign up for 10% off’
- Clear navigation bar targeting key lingerie terms
- Aesthetically pleasing design
- Fast and responsive site
- Remarketing campaign
Another great thing about Bras and Honey is that they recapture their target audience. Consumers who have already visited the site and demonstrated an interest in the store are retargeted on social media and through email. This is an effective way to drive quality traffic back to your store. Find out how Our Digital Team can increase conversions of your business on our service page.
Last but by no means least on the list of best Shopify stores is Tesla. If Elon Musk thinks Shopify is an appropriate platform for his brand, then we think it’s most definitely good enough for us! Many businesses waste hundreds and thousands of dollars building a website. This seems ridiculous when there is an excellent platform like Shopify is available. In a short period of time you can build a website just like any other big brand with Shopify’s handy tools.
We think Tesla is one of the best Shopify stores because it stands out from anyone else. The website fits the brand image with its modern, sleek design. The page is easy to navigate from each car model available. Here is what we like about this Shopify site:
- Reflects brand image well
- Easy to navigate site
- Sleek, professional design
- It is clear what the brand is
Summary of the Best Shopify Stores
So, there you have it. The ultimate list of our best Shopify Stores. We hope this article has given you an insight into the potential that Shopify can give your brand. The platform was designed with scalability in mind allowing you to adapt your store as your business grows. Here are some more huge brands that use Shopify to host their online store:
- Fashion Nova
- Jaded London
- Gym King
- Jeffree Star Cosmetics
Although Shopify is built to make store set up and design easy for the user, additional essentials such as marketing may require outsourcing. A marketing agency like Our Digital Team of shopify experts can optimise your store using the following methods:
- Search Engine Optimisation
- Paid advertising
- Social media marketing
- Email marketing
- Conversion Rate Optimisation