Rachel Wallace

Paid social marketing is a great way to target your audience across popular social media platforms. Social media is one of the most effective ways to advertise with more and more people using apps daily. Of course, organic social marketing is a way to create a brand presence and image, however algorithm updates can limit your reach.

If you are considering paid social marketing as part of your brand’s social media marketing strategy, there are different tactics used to get the most for your money.

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Any well-established, thriving business grows from having a strong engagement with customers. But why is a digital presence so important?

A digital presence is the perfect opportunity to use the digital platform on a whole to communicate with customers. It also gives you, as a business owner, the chance to show consumers how you differ from your competitors and an idea of what your brand is truly about.

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If you are looking for an Ecommerce PPC management agency to help your business strategy, Our Digital Team can help. An Ecommerce PPC strategy consists of online advertising for an online store to promote both the business and its products. This is done by using paid ads found on any of the following:

• Search engines/ SERPS (Google, Bing etc)
• Social Media Networks (Facebook, Instagram, YouTube)
• Other websites
• Apps

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If you are wanting to increase your website’s traffic or growth in sales, you will want to consider a PPC management agency. PPC is a short term for ‘pay per click’ advertising. PPC management is everywhere you look on the internet now. If you search in Google for a certain pair of shoes, the chances are there will be paid ads which will be shown straight away, showing you the pair of shoes from different suppliers. 

Using a PPC Management agency is often suggested as the PPC framework is based around setting targets with money. Each click per advert will cost, so you will want to make sure you are targeting the right traffic and appearing on customers pages which are searching for your product or service. PPC is a very effective form of digital marketing- so you will want to get it right the first time.

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Our Digital Team is an award winning, local SEO company based in Sale. We provide services that improve the effectiveness of ecommerce and B2B organisations website platforms. Our aim is to increase website traffic and drive sales for each and every client we work alongside.

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If your website is still not ranking where you want it to on Google, it may be time to invest in professional SEO services. If you are not already familiar with what SEO is, or what it stands for, it is short for Search Engine Optimisation. 

SEO can result in higher listings in organic search; meaning you will not have to pay as much for paid advertising. SEO also provides credibility for your brand and website to your target audience which will result in traffic to your website, and sales, if that is your business’s aim. This will also make your organisation look like a leader in the field, building trust and credibility.

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If you are looking for new and engaging ways to attract customers to your website, or to purchase products, using Google Ads YouTube Campaigns can be a unique way to engage with your target audience. But, why is YouTube a good platform to advertise on? YouTube has approximately 122 million users per day. If you think about how many customers you could reach, it could be very beneficial to your company.

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Our Digital Team is an award winning web design agency based in Sale. With over 25 years of experience, we work alongside our clients to improve website traffic growth and customer engagement. 

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